Marketing Consumption & Society

University of Limerick

 

Course Name Marketing Consumption & Society
Course Provider University of Limerick
Course Code MSMCSOTFAD
Course Type Postgraduate
Qualifications
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major University of Limerick Level 9 NFQ
Apply To Course provider
Attendance Options Full time
Location (Districts) Limerick City
Qualification Letters MSc
Enrolment and Start Dates Comment Start Date: 04/Sep/2017.
Application Date

Expand+Taught Programmes - Application Process
All applicants apply through the online application system by choosing a programme from one of the five faculties. If Non-EU applicants wish to contact the International Education Division first before complet...

Application Weblink Web Page - Click Here
Duration 1 year, full-time.

Programme Content

The MSc. in Marketing, Consumption & Society is a one-year, full-time programme. The programme consists of two semesters and a research paper to be completed over the Summer.
Course Fee An Application Fee of €35 (electronically) or €40 Bank Draft/Cheque will apply to all taught postgraduate programmes.
Link to Course Fee Web Page - Click Here
Application Fee An Application Fee of €35 (electronically) or €40 Bank Draft/Cheque will apply to all taught postgraduate programmes.
Entry Requirements

Expand+The minimum entry requirement is normally a 2:1 honours primary degree Level 8 or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The nature of the programme allows f...

Comment This programme provides a comprehensive marketing education through exposure to key theoretical tenets coupled with reflective engagement on the interface between marketing and consumption in contemporary society. Providing ‘real world’ experience through ‘live’ projects, the programme includes specialist laboratory and computer facilities and incorporates a residential workshop.
Course Content

Expand+Overview:
The MSc in Marketing, Consumption & Society aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between market...

Subjects Taught Semester 1:
MK6111 Marketing Theory
MK6131 Consumption & Consumer Culture
MK6121 Marketing & Society
MK6141 Research Philosophy & Methodology in Marketing

Semester 2:
MK6112 Marketing Leadership
Strategic Marketing Decision Making
MK6132 Marketing in Popular Culture
MK6122 Ethnography for Consumer Research
Digital and Social Media Marketing

Summer:
MK6103 Research Paper
Careers or Further Progression The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing & Creative Marketing.
Further Enquiries Programme Co-ordinator:
Brid Henley
Taught Postgraduate Programmes
Tel: +353-61-202665
Email: brid.henley@ul.ie

Programme Director:
Dr Maria Lichrou
Department of Management & Marketing
Tel: +353-61-234661
Email: maria.lichrou@ul.ie
Course Web Page Web Page - Click Here
International Students Web Page - Click Here