| Course Name |
Marketing Practice |
| Course Provider |
Letterkenny Institute of Technology |
| Course Code |
LY_ BMARK_ M LY_BMARK_G |
| Course Type |
Postgraduate |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Masters (Level 9 NFQ)
More info...
|
Major |
Letterkenny Institute of Technology |
Level 9 NFQ |
| Postgraduate Diploma (Level 9 NFQ)
More info...
|
Major |
Letterkenny Institute of Technology |
Level 9 NFQ |
|
| Apply To |
Course provider |
| Attendance Options |
Full time, Part time |
| Location (Districts) |
Letterkenny |
| Qualification Letters |
MSc/ PGDip |
| Application Date |
Application ProcedureThe closing date for applications is 26th August 2016.
Some applicants may be called to interview. |
| Application Weblink |
Web Page - Click Here |
| Duration |
1 year, full-time
2 years, part-time
PGDip: 9 months |
| Link to Course Fee |
Web Page - Click Here |
| Entry Requirements |
Minimum entry requirements
Level 8 Honours Degree in Business, or equivalent, second class honours (2.2). Applicants must have a minimum of 30 credits in marketing or marketing related modules.
If you don’t have an honours degree but have relevant experience you may also be eligible to apply via Recognition of Prior Learning (RPL). |
| Number of Places |
20 |
| Course Content |
Expand+Is this the course for you?
This course will build on the knowledge and skills learned in the Bachelor of Business Honours (Marketing) and provides crucial experience through a work placement in industry. It will develop strategic marketing instinct...
Hide-Is this the course for you?
This course will build on the knowledge and skills learned in the Bachelor of Business Honours (Marketing) and provides crucial experience through a work placement in industry. It will develop strategic marketing instincts and creative abilities, boosting your professional expertise and personal development. Modules include Marketing Metrics and Driving Marketing in SMEs.
Key features
• Industry Placement
• New focus on digital marketing and analytics
• Excellent track record of graduate employment in marketing positions
• Small class sizes, facilitating a learner centred approach
• Hands-on projects
|
| Subjects Taught |
Semester 1
Driving Marketing in SMEs (M)
Managing the Innovation Process (M)
Digital Marketing (M)
Academic Writing (O)
Semester 2
Applied Strategic Business Planning (M)
Work Placement (M)
Managing Sales (M)
Business Analytics (M)
Dissertation (M)
(M) = Mandatory, (E) = Elective, (O) = Optional |
| Careers or Further Progression |
Expand+Career opportunities
The in-depth knowledge and practical experience gained in this programme leaves graduates well placed to take up marketing positions with increased responsibility in all industries. Graduates may work in a specialist role for a ...
Hide-Career opportunities
The in-depth knowledge and practical experience gained in this programme leaves graduates well placed to take up marketing positions with increased responsibility in all industries. Graduates may work in a specialist role for a large international company or as a marketing manager in a small business.
Graduate careers typically include:
• Strategic Marketing Executive
• International Sales and Marketing Manager
• Customer Relations Officer
• Product Development Manager
• Market Researcher
Follow-on courses
• Level 10 studies (Doctoral) at other Institutions and universities at home and abroad.
|
| Further Enquiries |
Patricia Doherty Head of Department of Business Studies
E- Mail: Patricia.Doherty@lyit.ie
Telephone: 00353 (074) 9186202 |
| International Students |
Web Page - Click Here |
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