Expand+General Entry Requirements: Undergraduate courses

To be eligible to apply for an undergraduate degree or honours degree course, you must;
◦meet the General Entrance Requirements, and
◦meet any additional requirements for your chosen ...

Hide-General Entry Requirements: Undergraduate courses

To be eligible to apply for an undergraduate degree or honours degree course, you must;
◦meet the General Entrance Requirements, and
◦meet any additional requirements for your chosen course as outlined in the online prospectus.

Alternative qualifications for undergraduate programmes

Ulster University will consider the following alternative qualifications for entry to an undergraduate degree or honours degree course:

◦two A levels (grades A-E) and three passes at GCSE (grades A-C/4-9) or an Intermediate GNVQ or two Double Award Vocational GCSEs

◦BTEC National qualifications awarded by the Edexcel Foundation

◦Cambridge International Pre-U Diploma

◦Canbridge Technicals

◦OCR National qualifications

◦Highers or Advanced Highers of the Scottish Qualifications Authority

◦European, International or Welsh Baccalaureate

◦Irish Leaving Certificate at higher level with passes in four approved subjects at grade D/H6

◦satisfactory completion of an approved Access programme

◦any foundation degree awarded by Ulster University

◦for entry to Art and Design degree programmes, satisfactory completion of a full-time foundation programme in Art and Design, of not less than one academic year in duration.

No subject may be counted at more than one level except in the case of the A level or Applied A level combined with the Intermediate GNVQ. Qualifications not listed will be considered on merit.

You must also meet the additional requirements for your chosen course as outlined in the online prospectus.

Additional Entry Requirements

A level

The A Level requirement for this course is BBB - BCC.

Applicants nay be able to satisfy the requirement for one A-Level B or C grade by substituting a combination of alternative qualification to the same standard as defined by UCAS.

BTEC

Overall BTEC award profile DDM - DMM to include unit profile of 7 - 9 distinctions.

Irish Leaving Certificate

Overall Irish Leaving Certificate profile H3, H3, H3, H3, H3 – H3, H3, H3, H4, H4

.

Scottish Highers

The Scottish Highers requirement for this course is AABCC - AABB.

Scottish Advanced Highers

The Scottish Advanced Highers requirement for this course is BBB - BCC.

International Baccalaureate

Overall International Baccalaureate profile minimum 24 - 26 points (12 -13 at higher level).

Access to Higher Education (HE)

Overall Access profile 60% - 70%.

GCSE

For full-time study, you must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass in English Language and Mathematics at grade C or above (or equivalent).

Essential Skills Level 2 Mathematics will be accepted as equivalent to GCSE Maths.

Essential Skills Level 2 Communication will be accepted as equivalent to GCSE English.

English Language Requirements

English language requirements for international applicants
The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Expand+Overview
The discipline of Advertising offers interesting, distinct and exciting career opportunities for those who choose to study it.

Summary

Study Advertising at Ulster University in the United Kingdom.

The advertising industry is a high...

Hide-Overview
The discipline of Advertising offers interesting, distinct and exciting career opportunities for those who choose to study it.

Summary

Study Advertising at Ulster University in the United Kingdom.

The advertising industry is a highly competitive and dynamic environment which is constantly reinventing itself. Consequently, graduates need to be equipped with the skills and knowledge that employers are seeking. Advertising programmes, offered by Ulster University Business School, have been designed to address and provide opportunities for students to develop key employability skills for example, strategic and creative thinking, business fundamentals, brands and brand analysis, campaign development, digital strategy, leadership and innovation. Graduates of the BSc Hons Advertising have a unique and sought after profile in the graduate employment marketplace.

About this course

The BSc Hons Advertising meets the needs of those wishing to pursue a career in advertising and/or marketing, and provides the basis for graduates wishing to take a postgraduate programme up to doctoral level.

The programme seeks to provide the key advertising, business and marketing knowledge and skills essential for a graduate, seeking a managerial career in advertising or marketing.

The development of relevant employability skills is at core of the BSc Hons Advertising and a variety of opportunities exist within the programme and its modules, to develop such skills. These skills include, for example, Creative Thinking, Strategic Planning, Problem Solving and Interpersonal skills.

Expand+Structure & content

Advertising Minor
Students taking Advertising as a Minor will study a total of 18 modules. This will include 12 modules in the Major subject plus 6 modules in Advertising. Each academic year, students will take 4 modules in th...

Hide-Structure & content

Advertising Minor
Students taking Advertising as a Minor will study a total of 18 modules. This will include 12 modules in the Major subject plus 6 modules in Advertising. Each academic year, students will take 4 modules in the Major subject, plus 2 in Advertising as follows:

Year 1
Advertising Theory and Practice
Information and Study Skills Management
Plus four modules from the Major subject

Year 2
Copywriting Practice and Critiques
Marketing Communications
Plus four modules from the Major subject

Year 3
Advertising Management
Advertising Campaigns
Plus four modules from the Major subject

Advertising Main
Students taking Advertising as a Main will study a total of 18 modules. This will include 9 modules in the other Main subject plus 9 modules in Advertising. Each academic year, students will take 3 modules in the other Main subject, plus 3 in Advertising as follows:

Year 1
Advertising Theory and Practice
Information and Study Skills Management
Principles of Marketing
Plus three modules from the other Main subject

Year 2
Client Services in Advertising
Marketing Communications
Copywriting Practice and Critiques
Plus three modules from the other Main subject

Year 3
Advertising Management
Advertising Campaigns
Marketing Management
Plus three modules from the other Main subject

Advertising Major
Students taking Advertising as a Major will study a total of 18 modules. This will include 12 modules in Advertising plus 6 modules in the Minor subject. Each academic year, students will take 4 modules in the Advertising as a Major, plus 2 in the Minor subject as follows:

Year 1
Advertising Theory and Practice
Consumer Behaviour
Principles of Marketing
Information and Study Skills Management
Plus two modules from the Minor subject

Year 2
Client Services in Advertising
Media Buying and Planning
Copywriting Practice and Critiques
Marketing Communications
Plus two modules from the Minor subject

Year 3
Advertising Management
Advertising Campaigns
Marketing Management
Digital Advertising Strategy
Plus two modules from the Minor subject

Coursework
Students will have opportunities to complete exciting, interesting and relevant coursework. Typically this will involve working with a client or a real client brief, to solve an advertising, business or marketing related problem. Some examples of coursework include: ◦ Poster Presentation - to investigate an advertising agency to show its people, its work and its specialisms

◦ Pitch - to pitch an advertising campaign in response to a client brief
◦ Brand Development - to work with a client to develop a brand along with its associated emotional and rational components.
◦ Marketing Communications - to develop a range of advertising and marketing copy in response to a client brief.
◦ Understanding Consumers - to write a diary that provides an introspective account of personal buying experiences and habits.

Optional Work Experience or Study Abroad Year
In year three, students have the option to complete a 48 week work placement which if successfully completed will lead to the award of the Diploma of Professional Practice [DPP] at graduation. Alternatively, students may opt for a student exchange either with other European universities via the ERASMUS scheme, or, with the USA via the Business Education Initiative.

Expand+Job roles

Graduates from this course are employed in many different roles. Here are some examples:
◦Digital Content Producer
◦Media Planner and Buyer
◦Marketing Advertising

Career options

On completion of the programme g...

Hide-Job roles

Graduates from this course are employed in many different roles. Here are some examples:
◦Digital Content Producer
◦Media Planner and Buyer
◦Marketing Advertising

Career options

On completion of the programme graduates will be new advertising and marketing professionals knowledgeable in the basics of the industry and ready for the next exciting part of your career, those first few years on the job.

The BSc Hons Advertising will help you make your choices. The programme is structured around a number of well recognised career entry routes into advertising and marketing and through the modules, the coursework and staff expertise, students are helped to recognise their talents and match them to the advertising or marketing career that they will find most rewarding, for example:

◦If you like to think creatively, but enjoy the business world
Then you might consider the role of Account Executive


◦If you like to spend money and negotiate deals
Then you might consider the role of Media Buyer or Media Planner


◦If you enjoy searching for information, solving problems and talking to people
Then you might enjoy the role of Researcher


◦If you are a creative type, an ideas person, who enjoys writing meaningful messages
Then you might enjoy the role of Copywriter


BSc Hons Advertising Graduates have a distinct profile in the graduate market place, and will have highly sought after skills and knowledge including social media for business, digital strategy, consumer behaviour, creative thinking, innovation and strong commercial awareness.