| Course Name |
Marketing Management |
| Course Provider |
Institute of Technology Tallaght |
| Course Code |
TA123 |
| Course Type |
Higher Education CAO |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Honours Bachelor (Level 8 NFQ)
More info...
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Major |
Institute of Technology Tallaght |
Level 8 NFQ |
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| Apply To |
CAO |
| Attendance Options |
Full time, Daytime |
| Location (Districts) |
Tallaght |
| Duration |
4 years |
| Leaving Certificate Entry Requirements |
Expand+Leaving Certificate Examination which must include Mathematics and English or Irish with a minimum of two subjects at Higher Level Grade H5 or better and a minimum of four other subjects at Ordinary Level Grade O6 or better
Bonus Points for Mathem...
Hide-Leaving Certificate Examination which must include Mathematics and English or Irish with a minimum of two subjects at Higher Level Grade H5 or better and a minimum of four other subjects at Ordinary Level Grade O6 or better
Bonus Points for Mathematics awarded:
A bonus of 25 points will be allocated to students who achieve a grade H6 or above in higher level mathematics. This means that the maximum cumulative Leaving Certificate points total will increase from 600 to 625 (existing maximum points plus bonus points).
Foundation Level Mathematics
A pass in Foundation Level Mathematics at A2 level or higher will be considered as meeting the minimum entry requirements for courses which currently require a minimum entry level O6 in Ordinary Leaving Certificate Mathematics.
Students with Foundation level Mathematics at A2 level or higher must have passed five other subjects with a minimum grade of O6. A pass in Foundation Level Mathematics at B3 will be considered as meeting the entry requirements for TA 022 (Hons) Bachelor in Arts – Creative Digital Media. A Higher Level H7 may be used to satisfy the entry requirement in Mathematics but will not receive points. Students with a H7 in Mathematics must have passed five other subjects with a minimum grade of O6.
Subject to change
Foundation Level Mathematics may be used for the purpose of determining Leaving Certificate points and where it is so used the following scale will apply:
A1 A2 B1 B2
20 15 10 5
Foundation Level Irish
A grade B3 in Foundation Level Irish is acceptable for meeting the minimum entrance requirements for all Higher Certificate Programmes. Students with a B3 in foundation Level Irish must have passed five other subjects with a minimum grade of O6 including Maths.
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| Leaving Certificate Vocational Programme LCVP |
ITT Dublin treats the links modules as a single subject and awards points as follows:
Distinction 66
Merit 46
Pass 28
This is automatically computed by the CAO and will count if it is one of your six best subjects. |
| Leaving Certificate Applied Programme LCAP |
Leaving Certificate Applied
The Leaving Certificate Applied (LCAP) was designed primarily to prepare students for the transition from school to working life.
It is not intended for direct transfer into third level education. However students with the LCAP who have completed a FETAC level 5 award can be considered for entry. |
| QQI FET Applicants General Information |
Expand+Higher Education Links Scheme FETAC (NCVA) applicants
ITT Dublin participates in the links scheme which facilitates entry of FETAC (NCVA) Level 5 and 6 graduates. Recognised Level 5 programmes and ITT Dublin programmes they articulate with are liste...
Hide-Higher Education Links Scheme FETAC (NCVA) applicants
ITT Dublin participates in the links scheme which facilitates entry of FETAC (NCVA) Level 5 and 6 graduates. Recognised Level 5 programmes and ITT Dublin programmes they articulate with are listed at the back of the prospectus. The Institute reserves a number of places on each programme for qualified applicants. Entry is possible through the CAO mechanism. Applicants are judged solely on their Level 5 Certificate performance and are treated separately by the CAO. Entry is competitive – the highest scoring candidates are offered places until the quota is exhausted. Applicants should indicate on their CAO Application Form whether they wish to be considered for this entry route
A record of achievement does not meet the minimum entry requirements.
All FETAC level 5 and FETAC level 6 awards will be scored to deliver a maximum of 400 CAO points.
For approved FETAC links go to the back section of this prospectus.
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| QQI FET Entry Requirements |
Web Page - Click Here |
| Mature Applicants |
Expand+Mature applicants (23 years of age) may not be required to meet the minimum entry requirements but may be considered on their merits.
Mature and Non Standard Applications
The Institute encourages applications from Mature and Non Standard applican...
Hide-Mature applicants (23 years of age) may not be required to meet the minimum entry requirements but may be considered on their merits.
Mature and Non Standard Applications
The Institute encourages applications from Mature and Non Standard applicants. Such applicants must apply through the CAO system and must clearly state all relevant details on the CAO Application. They should include all relevant supporting documentation including, where appropriate, testimonials from employers, when applying. Certified transcripts and English translations of qualifications not issued in English must also be furnished with the application. In a number of cases applicants for mature or non standard entry may be required to attend an interview and/or assessment.
A person who, by 1 January of the year he/she seeks admission, has reached the age of 23 years, will be regarded as a Mature Applicant. Mature Applicants may not be required to meet the minimum entry requirements specified for standard applicants. Mature Applicants will be considered on their merits, taking into account their work and life experience. Knowledge and skills gained through experiential learning may be considered, in the context of the curriculum of the programme for which they have applied. Particular consideration will be paid to applicants who demonstrate a special interest in a relevant subject area or who have demonstrated their commitment by undertaking some preparatory programme work and/or examinations.
Candidates are judged on their individual merits. With increasing applications from mature candidates it is necessary to rank applicants for available places. It is important therefore, that full use in made of the CAO Application to ensure that all relevant information and documentation on achievements are included. Mature applicants may be invited for interview and or assessment.
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| Alternative Entry |
Expand+Non Standard Applicants
These are applicants who are not of mature years but who wish to have taken into account qualifications and/or achievements additional to, or alternative to, the Leaving Certificate. Such qualifications may have been gained f...
Hide-Non Standard Applicants
These are applicants who are not of mature years but who wish to have taken into account qualifications and/or achievements additional to, or alternative to, the Leaving Certificate. Such qualifications may have been gained from other full or part-time study.
Applicants presenting with school examinations other than the Irish Leaving Certificate Examination, FETAC Qualifications, or Gc(S)E Examinations
The results of school leaving examinations other than the above mentioned are scored so that applicants can be assessed in the same way as other applicants in the points system. In order to gain entry applicants must meet
1) the minimum entry requirements,
2) the English language requirement,
3) any specific subject requirements and
4) the points requirements for the course.
Further details of how this comparison is made are available on our website in the "How to Apply/CAO" section www.it-tallaght.ie/admissions
The offer of a place does not confer any legal status as an applicant. All foreign applicants who have been offered places will be required to complete all the normal legal requirements (as laid down by the Department of Justice, Equality and Law Reform and the Department of Foreign Affairs) to gain access to education in this country before acceptance and registration requirements can be brought to a conclusion.
Applicants must apply through the CAO system.
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| Course Fee |
Expand+Student Contribution Charge for the academic year 2017/18
This charge is determined by the Department of Educations and Skills. All students are required to pay this charge except students who are approved for the student grant. Students who are a...
Hide-Student Contribution Charge for the academic year 2017/18
This charge is determined by the Department of Educations and Skills. All students are required to pay this charge except students who are approved for the student grant. Students who are approved for the student grant may have some or all of this charge paid on their behalf by Student Universal Support Ireland (SUSI). For more information about the student grant please see www.studentfinance.ie and www.susi.ie.
IT Tallaght’s Student Fees Policy is designed to ensure that students are not denied access to services while they are awaiting the status on their grant application. All full-time students at IT Tallaght who have applied for a grant are able to register and are given full access to IT Tallaght services including student ID cards, Moodle access, library facilities and student services. Students must provide proof of their grant application to the Registrar’s Office upon registration.
Students who are not eligible for a maintenance grant and are paying the student contribution charge themselves will be invoiced for the full fee in September. Where a student cannot pay the full student contribution charge in September, the college will agree to this amount being paid in two instalments i.e. 50% to be paid upon registration in September and %50 to be paid before 31st January 2018.
Tuition Fees
There are 3 categories of Tuition Fees:
1. Free Tuition Fees
2. EU Tuition Fees
3. Non EU Tuition Fees
1. Free Tuition Fees: students do not pay any tuition fees. If you are an Irish or EU citizen and have not previously attended a Third Level Institution/University you will probably be in this category. For Level 8 Programmes only there is also a residency criteria: a student must have been resident in the EU for 3 of the last 5 years. Certain exemptions may apply to students where specific residency criteria apply.
Free tuition fees may also apply to students with specific residency status, (i.e. Official Refugee Status, students who hold Stamp 4 EUFAM, students who are here under Family Reunification) It is important that you familiarise yourself with the Full-time Student Detailed Fee Information Document which is on the fees section on our website at www.ittdublin.ie/fees to see if you fall under the Free Tuition Fees category.
2. EU Tuition Fees: students must pay the EU rate of Tuition Fees.
If you are a Non-EU national, or if you have previously attended a Third Level Institution/University, you will probably be in this category.
If you hold a Stamp 2 or 2A Student Visa, and are under 23 years of age, you will probably be in this category.
Students repeating a year will be in this category (based on a pro rata basis).
3. Non-EU Tuition Fees: students must pay the Non-EU rate of Tuition Fees.
If you hold a Stamp 2 or 2A Student Visa, and are over 23 years of age, you will be in this category.
For more detailed information about these categories of Tuition Fees see: www.ittdublin.ie/fees
Fees Refund Policy
If a student officially withdraws from a programme before certain dates as outlined in our Student Fees Policy, a refund of some fees may be possible. Where students withdraw from a programme prior to 31st October, the Student contribution/tuition fees already paid to the Institute is refunded less an administrative charge. Please see our website for further details. Refunds will not be given thereafter. Requests for fee refunds should be made in writing to the Registrar. The date of receipt of the written request will be taken as the applicable date for consideration of refund requests.
Special cases:
For any CAO applicants, fees paid are refunded or transferred where a student subsequently takes up an offer from another Higher Education Institution or takes up an Apprenticeship or re-attends second level in the same academic year providing we are notified by 31st October 2018. No administrative charges apply.
Where a student has to withdraw from a programme in exceptional circumstances, which includes certified serious illness, having registered and paid the applicable fee, a partial refund may apply. Detailed medical certificates or supporting documentation must accompany any refund request. No refund requests will be considered unless supported by documentary evidence
Contact Details:
fulltimefees@ittdublin.ie
Brendan Harte at 4042131
Tracey Burke at 4042061
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| Link to Course Fee |
Web Page - Click Here |
| Financial Support |
Expand+Maintenance Grants
For eligible students, the grant is there to help with the various costs associated with participating in full-time Higher Certificate, Bachelor Degree and Honours Degree Programmes. Family and/or personal income is a key factor t...
Hide-Maintenance Grants
For eligible students, the grant is there to help with the various costs associated with participating in full-time Higher Certificate, Bachelor Degree and Honours Degree Programmes. Family and/or personal income is a key factor that will be assessed when you apply for a student grant but there are also other conditions.
The awarding body responsible for processing grant applications is Student Universal Support Information (SUSI). www.susi.ie or www.studentfinance. ie can help you to assess whether you are eligible and guide you in starting the process. For information on how the various grant schemes operate, including where to apply see www.studentfinance.ie
Contact Details:
Eileen Molloy at 4042131
eileen.molloy@ittdublin.ie
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| CAO Application Dates and Fees |
Expand+Early online application (discounted): Fee €30 Closing Date: 20th January 2018 at 5:15pm
Normal online application: Fee €45 Closing Date: 1st February 2018 at 5:15pm
Late online application - restrictions apply: Fee: €60 Closing Date: 1st May 2...
Hide-Early online application (discounted): Fee €30 Closing Date: 20th January 2018 at 5:15pm
Normal online application: Fee €45 Closing Date: 1st February 2018 at 5:15pm
Late online application - restrictions apply: Fee: €60 Closing Date: 1st May 2018 at 5:15 pm
Change of Mind - restrictions apply: Fee: Nil Closing Date: 1st July 2018 5:15 pm
Exceptional online late application - see page 14 of the 2018 CAO Handbook: Fee €60 Closing Date: 22nd July 2018 at 5:15pm
You should avoid submitting an application close to a closing date. No extensions to closing dates will be allowed and all fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5:15pm on 1st February 2018 and will be accepted up to 5:15pm on 1st May 2018, subject to the restricitions listed on page 3 of the 2018 CAO Handbook. The online facility for late applications opens on the 5th March 2018 at 12:00 noon - a fee of €60 applies.
Exceptional Late Applications (Exception to the Timetable)
The exceptional closing date of 22nd of July at 5:15pm applies only to applicants who are currently undergraduate students in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Trinity College Dublin, University of Limerick, Maynooth University and Galway Mayo Institute of Technology have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these five HEIs, you should apply through CAO.
Refer to page 15 of the 2018 CAO Handbook on how to make an Exceptional Late Application.
Restricted-category Applicants
Mature applicants – most HEIs will require mature applicants, who wish to be assessed on mature grounds, to have applied to CAO by 1st February 2018 at 5:15pm. (This restriction does not apply if the applicant wishes to be considered on the basis of school leaving qualifications only.) For more information about applying to CAO on the basis of mature years go to www.cao.ie/mature.
Applying for the HEAR and/or DARE schemes – to be considered for the HEAR and/or DARE schemes applicants must have registered on the CAO system by 1st February 2018 at 5:15pm and must have completed the HEAR/DARE application form by 1st March 2018 at 5:15pm – supporting documents must be sent to CAO offices before 1st April 2018 at 5:15pm.
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| Course Content |
Expand+Marketing
Marketing is an essential business activity for profit and non profit organisations worldwide. The Marketing programmes in ITT Dublin gives you a wide range of Marketing expertise encompassing Consumer Behaviour, Brand Management, Marketin...
Hide-Marketing
Marketing is an essential business activity for profit and non profit organisations worldwide. The Marketing programmes in ITT Dublin gives you a wide range of Marketing expertise encompassing Consumer Behaviour, Brand Management, Marketing Research, Event Management, Marketing Communications, Digital Marketing, Global Marketing and Entrepreneurship.
The programmes prepare you for rewarding career options in business, public sector and the non-profit sectors. At ITT Dublin you will get more than just a classroom education; throughout the programme you will be assigned projects that require you to use practical skills and tackle key marketing issues.
The faculty in the Department includes leaders on Branding, Consumer Behaviour, Entrepreneurship, Market Research, Digital Marketing, Marketing Communications, and International Marketing.
Our faculty members also cover a wide variety of core Marketing
topics:
• Marketing Communications
• Brand Management
• Digital Marketing & Social Media
• Data Analysis
• Marketing Strategy
• Selling & Sales Management
• Public Relations
• Event Management
• Retail Management
• Service Marketing
• Global Business
The needs of customers
Meeting the needs of customers is critical to the success and survival of all businesses in competitive environments. Many students find marketing to be a desirable and exciting career because the nature of the job is so dynamic. New competitors, new products and services, new markets and changing customer wants and expectations require the marketer to have the knowledge and skills to adapt to this ever-changing business world. In ITT Dublin you gain the knowledge and develop the skills to play a critical part on a marketing team.
We offer a Higher Certificate in Marketing, a Bachelor Degree (Ordinary) in Marketing and a four year Honours Degree in Marketing Management. Students on the Higher Certificate (two years) and Ordinary Degree (three years) courses have the opportunity to complete an Honours Degree in Marketing Management in four years providing they successfully complete the first three years of the programme.
Each award prepares you for a place in the marketing world. As you gain each award your employment opportunities expand and the responsibilities you are capable of undertaking are increased. Career paths include services marketing, marketing research, digital marketing, advertising, promotion, event management, brand management, customer service, retail and category management, personal selling and starting your own enterprise.
Marketing in Action – Opening a Boutique
A well known hotel offers excellent comfort, cleanliness and a good price. Customers like the hotel and keep coming back. That’s successful marketing for you! If you were to open a Boutique, you might carefully select beautiful garments and hang them on the racks. You might open the doors and start selling. The marketing people, unfortunately, will give you no marks for your efforts.
You haven’t done your marketing homework. Marketing failure! Before you open the boutique the marketing people say you must do your research. What age group are you selling to? What clothes are they interested in? You must decide what features your boutique is going to promote. What styles, what image, what colours, which fabrics? Next you must find out what benefits your customers are going to get from their purchase of your product. A feel good factor maybe, a new image, a sense of freedom, a sense of style, looking attractive, a city look, a continental look. That takes asking around and research. The marketing professionals say the key to marketing success is establishing a relationship of mutual benefit with the customer. Before you open, you plan an advertising campaign that suits your budget. You create an advertising campaign that is aimed at your target audience. Then you open and begin selling. And of course you set prices that are consistent with the quality and image of the clothes. You are on your way to a successful enterprise!
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| Subjects Taught |
Expand+Year 1
Introduction to Marketing
Learning to Learn at Third Level
Financial Accounting
Business Mathematics
Introduction to Information
technologies and Applications
Marketing
Economics 1
Business IT and Introduction to Data Analysis
Princi...
Hide-Year 1
Introduction to Marketing
Learning to Learn at Third Level
Financial Accounting
Business Mathematics
Introduction to Information
technologies and Applications
Marketing
Economics 1
Business IT and Introduction to Data Analysis
Principles of Management (Elective)
Contemporary Business (Elective)
Business Language (Elective)
Year 2
Marketing Applications
Behavioural Studies
Economics 2
Database Systems
Principles of Law
Marketing & Business Development
Information analysis for Decision Making
Marketing Finance
Research Methods
Marketing Law
Personal Finance (Elective)
PR & Media Relations (Elective)
Human Resource Management (Elective)
Business Language (Elective)
Year 3
Consumer Behaviour
Global Business
Digital Marketing
Event Management/IMC1
Marketing Channel Management
Services & Business Marketing
Marketing Across Cultures
Quantitative Methods for Marketing
Web Design & Optimization
Event Management/IMC2
Retailing and Category Management (Elective)
Business Language (Elective)
Sales Management (Elective)
(Optional study abroad)
Year 4
Marketing Management
Innovation
Corporate Finance
Qualitative Research Methods
Corporate Strategy and Governance
Marketing Strategy
Business Policy
Marketing Practice
Strategic Information Systems
Business Ethics
Enterprise Development
Contemporary Issues in Marketing (Elective)
Brand Management (Elective)
Management Science (Elective)
Business Language (Elective)
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| Careers or Further Progression |
Career Opportunities
Opportunities exist across a range of industries and services. Graduates wishing to pursue a career in teaching at second level may be eligible to teach Business, subject to meeting the requirements of the Teaching Council.
Research opportunities at Postgraduate level |
| Further Enquiries |
Programme Leader:
Mr. Donal Rogan
Donal.Rogan@ittdublin.ie
Tel: 01 404 2300 |
| International Students |
Web Page - Click Here |
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| Points History |
| Year |
Points |
|
| 2017 |
229 |
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| 2016 |
225 |
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| 2015 |
245 |
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