| Course Name |
Advertising & Marketing Communications |
| Course Provider |
Institute of Technology Tallaght |
| Alternative Provider(s) |
Institute of Advertising Practitioners in Ireland |
| Course Code |
TA023 |
| Course Type |
Higher Education CAO |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Honours Bachelor (Level 8 NFQ)
More info...
|
Major |
Institute of Technology Tallaght |
Level 8 NFQ |
|
| Apply To |
CAO |
| Attendance Options |
Full time, Daytime |
| Location (Districts) |
Tallaght |
| Qualification Letters |
BA (Hons) |
| Duration |
4 years |
| Leaving Certificate Entry Requirements |
Expand+Leaving Certificate Examination which must include Mathematics and English or Irish with a minimum of two subjects at Higher Level Grade H5 or better and a minimum of four other subjects at Ordinary Level Grade O6 or better
Bonus Points for Mathem...
Hide-Leaving Certificate Examination which must include Mathematics and English or Irish with a minimum of two subjects at Higher Level Grade H5 or better and a minimum of four other subjects at Ordinary Level Grade O6 or better
Bonus Points for Mathematics awarded:
A bonus of 25 points will be allocated to students who achieve a grade H6 or above in higher level mathematics. This means that the maximum cumulative Leaving Certificate points total will increase from 600 to 625 (existing maximum points plus bonus points).
Foundation Level Mathematics
A pass in Foundation Level Mathematics at A2 level or higher will be considered as meeting the minimum entry requirements for courses which currently require a minimum entry level O6 in Ordinary Leaving Certificate Mathematics.
Students with Foundation level Mathematics at A2 level or higher must have passed five other subjects with a minimum grade of O6. A pass in Foundation Level Mathematics at B3 will be considered as meeting the entry requirements for TA 022 (Hons) Bachelor in Arts – Creative Digital Media. A Higher Level H7 may be used to satisfy the entry requirement in Mathematics but will not receive points. Students with a H7 in Mathematics must have passed five other subjects with a minimum grade of O6.
Subject to change
Foundation Level Mathematics may be used for the purpose of determining Leaving Certificate points and where it is so used the following scale will apply:
A1 A2 B1 B2
20 15 10 5
Foundation Level Irish
A grade B3 in Foundation Level Irish is acceptable for meeting the minimum entrance requirements for all Higher Certificate Programmes. Students with a B3 in foundation Level Irish must have passed five other subjects with a minimum grade of O6 including Maths.
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| Leaving Certificate Vocational Programme LCVP |
ITT Dublin treats the links modules as a single subject and awards points as follows:
Distinction 66
Merit 46
Pass 28
This is automatically computed by the CAO and will count if it is one of your six best subjects. |
| Leaving Certificate Applied Programme LCAP |
Leaving Certificate Applied
The Leaving Certificate Applied (LCAP) was designed primarily to prepare students for the transition from school to working life.
It is not intended for direct transfer into third level education. However students with the LCAP who have completed a FETAC level 5 award can be considered for entry. |
| QQI FET Applicants General Information |
Expand+Higher Education Links Scheme FETAC (NCVA) applicants
ITT Dublin participates in the links scheme which facilitates entry of FETAC (NCVA) Level 5 and 6 graduates. Recognised Level 5 programmes and ITT Dublin programmes they articulate with are liste...
Hide-Higher Education Links Scheme FETAC (NCVA) applicants
ITT Dublin participates in the links scheme which facilitates entry of FETAC (NCVA) Level 5 and 6 graduates. Recognised Level 5 programmes and ITT Dublin programmes they articulate with are listed at the back of the prospectus. The Institute reserves a number of places on each programme for qualified applicants. Entry is possible through the CAO mechanism. Applicants are judged solely on their Level 5 Certificate performance and are treated separately by the CAO. Entry is competitive – the highest scoring candidates are offered places until the quota is exhausted. Applicants should indicate on their CAO Application Form whether they wish to be considered for this entry route
A record of achievement does not meet the minimum entry requirements.
All FETAC level 5 and FETAC level 6 awards will be scored to deliver a maximum of 400 CAO points.
For approved FETAC links go to the back section of this prospectus.
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| QQI FET Entry Requirements |
Web Page - Click Here |
| Alternative Entry |
Expand+Non Standard Applicants
These are applicants who are not of mature years but who wish to have taken into account qualifications and/or achievements additional to, or alternative to, the Leaving Certificate. Such qualifications may have been gained f...
Hide-Non Standard Applicants
These are applicants who are not of mature years but who wish to have taken into account qualifications and/or achievements additional to, or alternative to, the Leaving Certificate. Such qualifications may have been gained from other full or part-time study.
Applicants presenting with school examinations other than the Irish Leaving Certificate Examination, FETAC Qualifications, or Gc(S)E Examinations
The results of school leaving examinations other than the above mentioned are scored so that applicants can be assessed in the same way as other applicants in the points system. In order to gain entry applicants must meet
1) the minimum entry requirements,
2) the English language requirement,
3) any specific subject requirements and
4) the points requirements for the course.
Further details of how this comparison is made are available on our website in the "How to Apply/CAO" section www.it-tallaght.ie/admissions
The offer of a place does not confer any legal status as an applicant. All foreign applicants who have been offered places will be required to complete all the normal legal requirements (as laid down by the Department of Justice, Equality and Law Reform and the Department of Foreign Affairs) to gain access to education in this country before acceptance and registration requirements can be brought to a conclusion.
Applicants must apply through the CAO system.
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| Course Fee |
Expand+Student Contribution Charge for the academic year 2017/18
This charge is determined by the Department of Educations and Skills. All students are required to pay this charge except students who are approved for the student grant. Students who are a...
Hide-Student Contribution Charge for the academic year 2017/18
This charge is determined by the Department of Educations and Skills. All students are required to pay this charge except students who are approved for the student grant. Students who are approved for the student grant may have some or all of this charge paid on their behalf by Student Universal Support Ireland (SUSI). For more information about the student grant please see www.studentfinance.ie and www.susi.ie.
IT Tallaght’s Student Fees Policy is designed to ensure that students are not denied access to services while they are awaiting the status on their grant application. All full-time students at IT Tallaght who have applied for a grant are able to register and are given full access to IT Tallaght services including student ID cards, Moodle access, library facilities and student services. Students must provide proof of their grant application to the Registrar’s Office upon registration.
Students who are not eligible for a maintenance grant and are paying the student contribution charge themselves will be invoiced for the full fee in September. Where a student cannot pay the full student contribution charge in September, the college will agree to this amount being paid in two instalments i.e. 50% to be paid upon registration in September and %50 to be paid before 31st January 2018.
Tuition Fees
There are 3 categories of Tuition Fees:
1. Free Tuition Fees
2. EU Tuition Fees
3. Non EU Tuition Fees
1. Free Tuition Fees: students do not pay any tuition fees. If you are an Irish or EU citizen and have not previously attended a Third Level Institution/University you will probably be in this category. For Level 8 Programmes only there is also a residency criteria: a student must have been resident in the EU for 3 of the last 5 years. Certain exemptions may apply to students where specific residency criteria apply.
Free tuition fees may also apply to students with specific residency status, (i.e. Official Refugee Status, students who hold Stamp 4 EUFAM, students who are here under Family Reunification) It is important that you familiarise yourself with the Full-time Student Detailed Fee Information Document which is on the fees section on our website at www.ittdublin.ie/fees to see if you fall under the Free Tuition Fees category.
2. EU Tuition Fees: students must pay the EU rate of Tuition Fees.
If you are a Non-EU national, or if you have previously attended a Third Level Institution/University, you will probably be in this category.
If you hold a Stamp 2 or 2A Student Visa, and are under 23 years of age, you will probably be in this category.
Students repeating a year will be in this category (based on a pro rata basis).
3. Non-EU Tuition Fees: students must pay the Non-EU rate of Tuition Fees.
If you hold a Stamp 2 or 2A Student Visa, and are over 23 years of age, you will be in this category.
For more detailed information about these categories of Tuition Fees see: www.ittdublin.ie/fees
Fees Refund Policy
If a student officially withdraws from a programme before certain dates as outlined in our Student Fees Policy, a refund of some fees may be possible. Where students withdraw from a programme prior to 31st October, the Student contribution/tuition fees already paid to the Institute is refunded less an administrative charge. Please see our website for further details. Refunds will not be given thereafter. Requests for fee refunds should be made in writing to the Registrar. The date of receipt of the written request will be taken as the applicable date for consideration of refund requests.
Special cases:
For any CAO applicants, fees paid are refunded or transferred where a student subsequently takes up an offer from another Higher Education Institution or takes up an Apprenticeship or re-attends second level in the same academic year providing we are notified by 31st October 2018. No administrative charges apply.
Where a student has to withdraw from a programme in exceptional circumstances, which includes certified serious illness, having registered and paid the applicable fee, a partial refund may apply. Detailed medical certificates or supporting documentation must accompany any refund request. No refund requests will be considered unless supported by documentary evidence
Contact Details:
fulltimefees@ittdublin.ie
Brendan Harte at 4042131
Tracey Burke at 4042061
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| Link to Course Fee |
Web Page - Click Here |
| Financial Support |
Expand+Maintenance Grants
For eligible students, the grant is there to help with the various costs associated with participating in full-time Higher Certificate, Bachelor Degree and Honours Degree Programmes. Family and/or personal income is a key factor t...
Hide-Maintenance Grants
For eligible students, the grant is there to help with the various costs associated with participating in full-time Higher Certificate, Bachelor Degree and Honours Degree Programmes. Family and/or personal income is a key factor that will be assessed when you apply for a student grant but there are also other conditions.
The awarding body responsible for processing grant applications is Student Universal Support Information (SUSI). www.susi.ie or www.studentfinance. ie can help you to assess whether you are eligible and guide you in starting the process. For information on how the various grant schemes operate, including where to apply see www.studentfinance.ie
Contact Details:
Eileen Molloy at 4042131
eileen.molloy@ittdublin.ie
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| CAO Application Dates and Fees |
Expand+Early online application (discounted): Fee €25 Closing Date: 20th January 2017 at 5:15pm
Normal online application: Fee €40 Closing Date: 1st February 2017 at 5:15pm
Late online application - restrictions apply: Fee: €50 Closing Date: 1st May 2...
Hide-Early online application (discounted): Fee €25 Closing Date: 20th January 2017 at 5:15pm
Normal online application: Fee €40 Closing Date: 1st February 2017 at 5:15pm
Late online application - restrictions apply: Fee: €50 Closing Date: 1st May 2017 at 5:15 pm
Change of Mind: Fee: Nil Closing Date: 1st July 2017 5:15 pm
Exceptional online late application - see page 14 of the 2017 CAO Handbook: Fee €50 Closing Date: 22nd July 2017 at 5:15pm
You should avoid submitting an application close to a closing date. No extensions to closing dates will be allowed and all fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5:15pm on 1st February 2017 and will be accepted up to 5:15pm on 1st May 2017, subject to the restricitions listed on page 3 of the 2017 CAO Handbook.
Late Applications (Exception to Timetable)
The exceptional closing date of 22nd of July at 5:15pm applies only to applicants who are currently undergraduate students in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Trinity College Dublin and the University of Limerick have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these three HEIs, you should apply through CAO.
Refer to page 15 of the 2017 CAO Handbook on how to make an Exceptional Late Application.
Restricted-category Applicants
Mature applicants – most HEIs will require mature applicants, who wish to be assessed on mature grounds, to have applied to CAO by 1st February 2017 at 5:15pm. (This restriction does not apply if the applicant wishes to be considered on the basis of school leaving qualifications only.) For more information about applying to CAO on the basis of mature years go to www.cao.ie/mature.
Applying for the HEAR and/or DARE schemes – to be considered for the HEAR and/or DARE schemes applicants must have registered on the CAO system by 1st February 2017 at 5:15pm and must have completed the HEAR/DARE application form by 1st March 2017 at 5:15pm – supporting documents must be sent to CAO offices before 1st April 2017 at 5:15pm.
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| Course Content |
Expand+BA (Ordinary) Programme structure and content
The BA in Advertising and Marketing Communications is an Ordinary Degree (NFQ level 7). The content has been designed after in-depth consultation with industry leaders and academic advisors in Ireland, t...
Hide-BA (Ordinary) Programme structure and content
The BA in Advertising and Marketing Communications is an Ordinary Degree (NFQ level 7). The content has been designed after in-depth consultation with industry leaders and academic advisors in Ireland, the United Kingdom and the United States.
Year one
You will become acquainted with the Advertising, Event Management and PR industries and will be introduced to, Marketing and Digital Marketing with social media. You will begin with the fundamentals of analysing Media, in Behavioural Studies. Your communication skills will be developed so that you can make presentations and write effectively.
Year two
You will examine more detailed Marketing Applications. You will learn about the dynamic media industry and how to build effective relationships with the various players. Your IT and data analysis skills will be further developed and you will learn design theory and skills (such as photoshop) that will enable you to develop effective promotional material.
Year three
You will organise an event and fundraise for charity.
You will make radio and TV advertisements.
You will learn how to build a website, and link it to various social media.
You will learn to optimise the website and apply analytics. A practical client-based project enhances student learning.
You have the option of completing a semester abroad with one of our ERASMUS partner institutions in Europe. (Taught in English)
Year four (Advertising Portfolio & Work Placement)
Your final year culminates in the Advertising Portfolio module. It takes place in a simulated agency setting, AdLab that is equipped with industry-standard equipment. You will work in a team and take a brief from a client organisation. You will design a fully integrated campaign and present your solutions to the client and a panel of lecturers and industry practitioners. This module provides you with excellent networking opportunities, and you will have a portfolio of work to show potential employers.
All of the modules taught in year four will help you create your advertising and marketing communications campaign. Your years work will be presented at the Advertising Showcase at the end of the academic year. You also have the opportunity to participate in a work placement during the month of January in an agency or on the client side.
Programme Leader: Ms Trish Medcalf
Patricia.Medcalf@ittdublin.ie
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| Subjects Taught |
Expand+Year 1
Introduction to Marketing
Introduction to Advertising
Learning to Learn at Third Level
Introduction to Information Technologies and Applications
Analysing the Media
EU Studies
Behavioural Studies
The Marketing Communications Industry
...
Hide-Year 1
Introduction to Marketing
Introduction to Advertising
Learning to Learn at Third Level
Introduction to Information Technologies and Applications
Analysing the Media
EU Studies
Behavioural Studies
The Marketing Communications Industry
Marketing
Business Information Systems
Introduction to Statistics
Mass Communications
Year 2
Marketing Applications
Media Options
Principles of Law
Database Systems
Culture and Identity
Design Studies
PR & Media Relations
Research Methods
Advertising Law
Data Warehousing & Business Intelligence
Fundamentals of Financial & Management Accounting
Graphic Design
Year 3
Individual Buyer Behaviour
Event Management/IMC 1
Global Business
Interactive Marketing
Quantitative Methods for Marketing
Media Production 1
Socio-Cultural Buyer Behaviour
Event Management/IMC 2
Qualitative Research Methods
Interactive Marketing Design
Marketing Across Cultures
Media Production 2
(Optional semester abroad)
Year 4
Advertising Portfolio Design 1
Marketing Management
Interactive Campaign Analysis & Modeling
Communications Planning & Strategy
Innovation
Advertising Portfolio Design 2
Brand Management
Business Ethics
Small Business Management and Entrepreneurship
Financial Management
(Optional Work Placement)
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| Comment |
Recognised in Europe
Membership of the Professional Body |
| Careers or Further Progression |
Expand+Career Opportunities
Opportunities exist in a Marketing position across a range of industries and Marketing Communications agencies. Graduates wishing to pursue a career in teaching at second level may be eligible to teach Business, subject to meeti...
Hide-Career Opportunities
Opportunities exist in a Marketing position across a range of industries and Marketing Communications agencies. Graduates wishing to pursue a career in teaching at second level may be eligible to teach Business, subject to meeting the requirements of the Teaching Council.
Examples of what our graduates are doing:
Performing as part of the team that designs successful advertising and promotion campaigns for clients.
Are involved in organizing sporting, musical and cultural events.
Advising companies as to how they can get the most out of their Public Relations activities.
Designing digital marketing and social media campaigns for communicating with new and existing customers.
Devising sales promotions and loyalty programmes that help launch new products or help boost the sales of brands in competitive markets.
Working in a public or private sector organisation and are responsible for their advertising and marketing communications activities.
Doing Masters Degrees in various related fields.
Research opportunities at Postgraduate level
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| Further Enquiries |
Programme Leader: Ms Trish Medcalf
Patricia.Medcalf@ittdublin.ie
Tel: 01 404 2300 |
| International Students |
Web Page - Click Here |