| Course Name |
Marketing Communications |
| Course Provider |
College of Management & IT - CMIT |
| Course Code |
6N4370 |
| Course Type |
Lifelong Learning |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Level 6 Component Award (Level 6 NFQ) |
Minor |
QQI |
Level 6 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Part time, Distance, Online |
| Location (Districts) |
Bray |
| Enrolment and Start Dates Comment |
Learners work at their own pace, and may commence at any time of year.
Enrolling online is simple and will take 5 minutes. You can enrol with a Laser or Credit Card.
If you need help completing this form contact us at 01 286 5783 (9.30am to 5.30pm Monday - Friday) and we will assist you. |
| Application Weblink |
Web Page - Click Here |
| Duration |
12 weeks. |
| Entry Requirements |
Level 5 Certificate, Leaving Certificate (or equivalent) or relevant life experience.
As this programme is delivered through distance learning, students must be capable of studying on their own initiative.
A basic working knowledge of computers and access to a computer with internet access is required to do the course. |
| Comment |
Expand+Who should complete this course?
Anyone who works in marketing or a marketing-related role.
Owners of new or growing businesses who wish to gain an accredited qualification in marketing.
Small Business owners who wish to improve their market...
Hide-Who should complete this course?
Anyone who works in marketing or a marketing-related role.
Owners of new or growing businesses who wish to gain an accredited qualification in marketing.
Small Business owners who wish to improve their marketing effectiveness.
People who wish to gain a professional, accredited qualification in marketing by home study distance learning.
Accreditation
Following successful completion you will receive a QQI Level 6 component certificate in Marketing Communications (6N4370).
Quality and Qualifications Ireland (QQI) is the national awarding body for further education and training in Ireland. CMIT is registered with QQI to offer programmes leading to QQI awards in the National Framework of Qualifications in Ireland.
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| Course Content |
Expand+Course Details
This distance learning, QQI accredited course means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification.
This comprehensive distance learning course is designed to equip learners wit...
Hide-Course Details
This distance learning, QQI accredited course means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification.
This comprehensive distance learning course is designed to equip learners with skills in: (1) marketing strategy, (2) advertising campaign development, (3) communications planning, (4) sales promotion planning, (5) direct marketing, (6) PR, (7) sales, and (8) developing an integrated marketing communications plan. The course is particularly relevant for those who currently work in marketing or have a marketing related role. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness.
By choosing to study this course with CMIT, Students have 24x7 access to CMIT eLearning for the duration of the course. This includes a comprehensive Course Manual, Video, Quizzes and personalised Tutor Support. The course documentation for this QQI certified course is detailed and easy to read. You will also be able to upload assessments online and receive online feedback from your Tutor. You can use the eLearning system from any computer that has internet access.
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| Subjects Taught |
Expand+Unit 1: Core Concepts in Marketing
The Marketing Concept
The Marketing Mix (4Ps)
The Principles of Marketing
Digital Marketing
Careers in Marketing
Managing Advertising
Unit 2: Strategic Marketing
The Marketing Planning Proce...
Hide-Unit 1: Core Concepts in Marketing
The Marketing Concept
The Marketing Mix (4Ps)
The Principles of Marketing
Digital Marketing
Careers in Marketing
Managing Advertising
Unit 2: Strategic Marketing
The Marketing Planning Process
Company Mission
Market Analysis
Marketing Objectives
Marketing Strategy
Marketing Tactics
Unit 3: Brand and Product Management
Brand Strategy
Product Management
Pricing
Distribution Planning
Unit 4: Marketing Communications
Marketing Communications
Message Strategy
Advertising Media Selection
Direct Marketing
Public Relations
Sales Promotion
Personal Selling
Unit 5: Marketing Execution
Integrated Marketing Communications (IMC)
Setting Campaign Objectives
Choosing appropriate Promotion Tools
Setting a Marketing Budget
Evaluation and Control
Legal and Ethical Issues in Marketing
|
| Assessment Method |
This course is assessed through completion of a Project. This entails production of a comprehensive Marketing Communication Plan, which will cover all aspects of the course.
All work submitted must be your own work. There is no exam with this course.
As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator. |
| FET Code |
6N4370 |
| Careers or Further Progression |
This course leads to a level 6 component award on the National Framework of Qualifications.
Students who successfully complete this programme may use this level 6 component certificate as credit towards QQI Advanced Certificates including: Management (6M4587) and Business (6M4985). For more details contact us. |
| Further Enquiries |
Tel: +353 (1) 2865783 - lines are open 9.30am - 5.30pm (Monday to Friday)
Fax: +353)(1) 6335544
eMail at info@cmit.ie |
| Course Web Page |
Web Page - Click Here |
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