| Course Name |
Marketing |
| Course Provider |
Dublin Institute of Technology |
| Course Code |
DT341 |
| Course Type |
Higher Education CAO |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Honours Bachelor (Level 8 NFQ)
More info...
|
Major |
Dublin Institute of Technology |
Level 8 NFQ |
|
| Apply To |
CAO |
| Attendance Options |
Full time, Daytime |
| Location (Districts) |
Dublin City Centre |
| Qualification Letters |
BSc (Hons) |
| Duration |
4 Years |
| Leaving Certificate Entry Requirements |
Expand+Minimum Number of:
Subjects 6
Honours 3H5's
Minimum Grade in:
Maths 04/H7
English or Irish O4/H7
Information on Eligibility & Selection
To be eligible for consideration for a programme an applicant must possess the minimum entry requir...
Hide-Minimum Number of:
Subjects 6
Honours 3H5's
Minimum Grade in:
Maths 04/H7
English or Irish O4/H7
Information on Eligibility & Selection
To be eligible for consideration for a programme an applicant must possess the minimum entry requirements for that programme.
Where a programme requirement is 2 or 3 honours, grade H5 or better on Higher Level Leaving Certificate papers is needed to meet such a requirement.
Where a specific grade is required in a subject (H4, O3 etc) an applicant must achieve that grade or better in order to be eligible for consideration (H = Higher Level; O = Ordinary Level).
In the case of both Higher and Ordinary Level Leaving Certificate results, grades lower than H7 (Higher) or 06 (Ordinary) are not acceptable for eligibility purposes or for points calculation.
For the purpose of meeting minimum entry requirements, results from any number of sittings of the Irish Leaving Certificate Examination may be combined.
An applicant’s examination score will be calculated by adding together the points scored in the best six subjects in a single sitting of the Irish Leaving Certificate Examination.
Matriculation Examinations will not be accepted either for the purpose of meeting minimum entry requirements or for calculating examination scores.
Selection for entry to DIT programmes will be determined on the basis of examination score except in the case of programmes which involve suitability tests, interviews and other assessment procedures. All suitability tests/interviews/auditions/portfolio reviews etc will generally be carried out during the period March - May each year.
Demand usually exceeds the number of places available and therefore examination results better than the minimum entry requirement are likely to be required.
When a number of applicants have the same points score, a random number is attached to the score for each course preference. This will then determine the position of each applicant on the waiting lists for offers.
Foundation Level Mathematics
The Institute will accept Foundation Level Mathematics for the purposes of entry requirements in the case of any programme where Higher or Ordinary Level Mathematics is not a requirement. Points will not be awarded.
Foundation Level Irish
The Institute will not consider Foundation Level Irish for the purposes of entry requirements or for points.
Bonus Points Maths (Irish Leaving Certificate)
25 bonus points will continue to be awarded for Higher Level Mathematics for H6 grades and above. The bonus points will only be relevant where that subject is scored as one of the applicant’s best six subjects for points purposes.
|
| Leaving Certificate Vocational Programme LCVP |
Leaving Certificate Vocational Programme - Link Modules
The Institute recognises the LCVP for admission purposes and results in the Link Modules element of the programme will be considered as follows:
Distinction 66 points
Merit 46 points
Pass 28 points
The Link Modules may be used as one of the six subjects for overall points calculation but will not be considered as a subject for the purposes of minimum entry requirements. |
| Leaving Certificate Applied Programme LCAP |
Leaving Certificate Applied Programme
The Leaving Certificate Applied Programme will not meet entry requirements and will not be awarded points. |
| QQI FET Applicants General Information |
Expand+QQI/FET/FETAC Level 5 Awards
Dublin Institute of Technology welcomes
applications from students who are presenting QQI/FET/FETAC Level 5 awards and there are approximately 500 first year places available on Higher Certificate, Ordinary Degree and...
Hide-QQI/FET/FETAC Level 5 Awards
Dublin Institute of Technology welcomes
applications from students who are presenting QQI/FET/FETAC Level 5 awards and there are approximately 500 first year places available on Higher Certificate, Ordinary Degree and Honours Degree Programmes for such applicants in DIT.
These places are reserved specifically for applicants presenting QQI/FET/FETAC Level 5 awards.
Allocation of these places will be based on the following criteria:
Applicants must apply through the CAO. Application can be made online at www.cao.ie
Applicants must have obtained a full award. A Component Certificate is NOT sufficient
The best 8 modules are scored and used for ranking purposes for a reserved quota of places on a number of programmes
A major award may be accumulated over more than one academic year. In such cases it is the responsibility of the applicant to apply to QQI for a major award where courses are taken over more than one year
Applicants presenting full QQI/FET/FETAC Level 5 awards will not be required to meet minimum entry requirements based on Leaving Certificate results. The QQI/FET/FETAC Level 5 award is accepted in its own right
How the Scoring Scheme Works
You must first have completed the relevant major award linked to the programme you wish to undertake in DIT and you also need all components/modules specified. The scoring scheme only applies where all the requirements for the major award are met (a minimum of 120 credits have been achieved). Further details can be found on the following pages of this prospectus and also online at - www.dit.ie/studyatdit/undergraduate/howtoapply
Each component is given a score based on the credit value of the component and the weighting. Component awards can have a credit value of: 5, 10, 15, 20 and 30. Weightings will apply to the grades achieved and are as follows: Pass = 1, Merit = 2, Distinction =3
Add all of the component scores up to a cumulative credit value of 120. When adding up these scores, begin with Distinctions, then Merits, then Passes.
To calculate a component score, multiply the credit value of the
component by the weighting for the grade achieved.
Finally, multiply the total score by 13 and divide by 12 to give the overall score (maximum 390).
Additional Information
Offers of places to successful applicants will be issued in CAO Round Zero offers early in August each year
Unfilled places will be offered to successful applicants in subsequent rounds of CAO offers.
In the case of Honours Degree programme applicants, they must normally achieve a minimum of five distinctions in a full award to be eligible. In addition, applicants will be required in most cases to have specific QQI/FET/FETAC Level 5 Awards and some designated Components/Modules.
In the case of Higher Certificate and Ordinary Degree applicants, they are simply required in most cases to present a specific QQI/ FET/FETAC Level 5 Award.
Further details can be found on the following pages of this prospectus and also online at - www.dit.ie/studyatdit/undergraduate/ howtoapply
Students who obtain a place on an Ordinary Degree programme and who achieve the appropriate result in their final DIT examinations may compete for progression to the advanced years of a related Honours Degree programme.
QQI/FET/FETAC Level 5 - Access Entry Route
DIT recognises the role of higher education in providing benefits to individuals & communities and is committed to ensuring that people and communities experiencing educational disadvantage are supported in accessing higher education.
Information on QQI/FET/FETAC Level 5 Access Entry routes (eligibility, how to apply, closing dates etc) can be found at www.dit.ie/ace/ access/accessentryroutes/qqiaccessdit/
|
| QQI FET Entry Requirements |
Web Page - Click Here |
| Mature Applicants |
Expand+Mature Students/ Thinking of returning to study?
Whatever your reason for coming back to education, updating your skills, gaining a new qualification, achieving a personal goal or ambition, DIT welcomes all mature students.
We know it can be da...
Hide-Mature Students/ Thinking of returning to study?
Whatever your reason for coming back to education, updating your skills, gaining a new qualification, achieving a personal goal or ambition, DIT welcomes all mature students.
We know it can be daunting, but you are not alone and DIT has a range of supports in place to help you decide what course to take, get through the application process and get settled into college life.
To be classified as a mature student and wishing to enter the 1st year of any undergraduate full time course in DIT you must be 23 years of age or older on or before 1st January 2018 and be an Irish/ EU citizen. You make your application for admission to the 1st year of any undergraduate full time course through the CAO Applications Office www.cao.ie
Submitting an Application
Applying as a Mature student is different to those who are applying directly from School. As part of your application you will be asked to include:
Courses you are applying for
Details of your schooling
Any further education you may have completed*
Details of any current studies (if you are currently studying)*
Information about your work and life experience
A personal statement about how these relate to your current application
*If you have any documents you think will support your application (transcripts, certificates etc) you can send these by post, clearly marked with your Application Number to CAO. DIT staff receive your information from CAO.
CAO Mature Applications must be submitted before the 1st of February each year
Late applications will be accepted on behalf of DIT through the CAO up to the 1st of May (subject to the payment of a late fee). Please note that places are limited and there is no guarantee late applications will be considered especially in popular courses. No late applications will be accepted for Restricted Courses where candidates are expected to attend auditions or submit a portfolio. Such Courses need to be applied for before February 1st.
Part-time Study: Applications for part-time courses are made directly to the relevant department. Applications can be accepted much closer to the starting date for the programme, but you are advised to make contact as early as possible and to request course details and an application form. www.dit.ie/studyatdit/part-time
|
| Alternative Entry |
Go to http://www.dit.ie/studyatdit/undergraduate/howtoapply/ for information. |
| Higher Education Access Route HEAR |
Web Page - Click Here |
| Disability Access Route to Education DARE |
Web Page - Click Here |
| Recognition of Prior Learning RPL |
Web Page - Click Here |
| Number of Places |
85 places approximately |
| Link to Course Fee |
Web Page - Click Here |
| Financial Support |
Entrance Scholarships €2,000 each will be awarded to students entering Honours Degree programmes DT302 (Business Analytics), DT321 (Business & Law), DT341 (Marketing), DT343 (Retail and Services Management), DT354 (Business Computing), DT358 (Logistics & Supply Chain Management), DT365 (Business & Management), DT366 (Accounting & Finance), DT398 (Human Resource Management) and DT399 (Economics & Finance) who achieve 500 points or more in the Leaving Certificate Examination in the year of entry. |
| CAO Application Dates and Fees |
Expand+Early online application (discounted): Fee €30 Closing Date: 20th January 2018 at 5:15pm
Normal online application: Fee €45 Closing Date: 1st February 2018 at 5:15pm
Late online application - restrictions apply: Fee: €60 Closing Date: 1st May 2...
Hide-Early online application (discounted): Fee €30 Closing Date: 20th January 2018 at 5:15pm
Normal online application: Fee €45 Closing Date: 1st February 2018 at 5:15pm
Late online application - restrictions apply: Fee: €60 Closing Date: 1st May 2018 at 5:15 pm
Change of Mind - restrictions apply: Fee: Nil Closing Date: 1st July 2018 5:15 pm
Exceptional online late application - see page 14 of the 2018 CAO Handbook: Fee €60 Closing Date: 22nd July 2018 at 5:15pm
You should avoid submitting an application close to a closing date. No extensions to closing dates will be allowed and all fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5:15pm on 1st February 2018 and will be accepted up to 5:15pm on 1st May 2018, subject to the restricitions listed on page 3 of the 2018 CAO Handbook. The online facility for late applications opens on the 5th March 2018 at 12:00 noon - a fee of €60 applies.
Exceptional Late Applications (Exception to the Timetable)
The exceptional closing date of 22nd of July at 5:15pm applies only to applicants who are currently undergraduate students in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Trinity College Dublin, University of Limerick, Maynooth University and Galway Mayo Institute of Technology have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these five HEIs, you should apply through CAO.
Refer to page 15 of the 2018 CAO Handbook on how to make an Exceptional Late Application.
Restricted-category Applicants
Mature applicants – most HEIs will require mature applicants, who wish to be assessed on mature grounds, to have applied to CAO by 1st February 2018 at 5:15pm. (This restriction does not apply if the applicant wishes to be considered on the basis of school leaving qualifications only.) For more information about applying to CAO on the basis of mature years go to www.cao.ie/mature.
Applying for the HEAR and/or DARE schemes – to be considered for the HEAR and/or DARE schemes applicants must have registered on the CAO system by 1st February 2018 at 5:15pm and must have completed the HEAR/DARE application form by 1st March 2018 at 5:15pm – supporting documents must be sent to CAO offices before 1st April 2018 at 5:15pm.
|
| Course Content |
Expand+What is Marketing?
Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing those products and services to meet the needs of customers and communicating value inside and out...
Hide-What is Marketing?
Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing those products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy.
Learning Outcomes: What will I Study?
The programme creates graduates with the knowledge, skills and competencies essential to function as high-calibre contemporary marketing professionals, both nationally and internationally.
The graduate will become analytical and insightful with the ability to communicate and articulate a company’s vision using digital and traditional marketing communication methods and to design and implement marketing strategies and plans to ensure success.
Paid Placement/Internship
Students can avail of a 6 month placement in the 3rd year of the course. The student will have an opportunity to acquire relevant, real world experience in a business setting. Placement partners include leading companies in all the key business sectors.
|
| Subjects Taught |
Expand+Year One
Communications
Marketing
Economics
Marketing Information Systems
Quantitative Methods
Social Science Perspectives on Marketing
Accounting
Introduction to PC Environment
Irish Business Environment or French
Year Two
Semester One:...
Hide-Year One
Communications
Marketing
Economics
Marketing Information Systems
Quantitative Methods
Social Science Perspectives on Marketing
Accounting
Introduction to PC Environment
Irish Business Environment or French
Year Two
Semester One:
Marketing Management
Communications
Information Systems
Marketing Research
Statistics
Semester Two:
International Marketing
Cultural Studies
Management & Strategy
Economics
Managerial Accounting
Plus 1 Marketing Option
Year Three
Semester One:
International Study Abroad Programme. Study in a Partner University in USA, Canada, Europe or Asia.
Or Work Placement Or the following modules:
Organisation and the Individual
Perspectives on International Marketing
International Political Economy
Marketing Option (not taken previously)
Company-based research project
Strategy Economics
Semester Two:
Consumer Behaviour
Financial Analysis
Marketing Analysis
Marketing Communications
Research Methods
Strategic Marketing
Language Option
Year Four
Marketing
Consumer Research
Strategic Management
Marketing Analysis or French
Finance
Research Dissertation
|
| Comment |
Location: Aungier St.
Are there study abroad options?
In Year 3 students can take a semester in a European, US, Canadian or Asian partner university. These include: Ryerson University Toronto, Memorial University Newfoundland, Bishop’s University and Concordia University Quebec, Seton Hall University New Jersey, Southern Utah University, Utah, South-East Missouri State University, Florida Atlantic University, University of Canberra, Australia. |
| Careers or Further Progression |
Expand+What are my Career Opportunities?
This Degree programme provides attractive career opportunities in the expanding marketing profession. In addition to roles in General Marketing Management, there is a range of opportunities in areas such as Brand Ma...
Hide-What are my Career Opportunities?
This Degree programme provides attractive career opportunities in the expanding marketing profession. In addition to roles in General Marketing Management, there is a range of opportunities in areas such as Brand Management, International Marketing, Advertising, Market Research, Digital Marketing, marketing Promotion, Sales Management and Services Marketing.
What other options do I have after completion?
Students who have reached the appropriate honours standard may have access to a wide range of Masters degrees in DIT and elsewhere in Higher Education.
|
| Further Enquiries |
School of Marketing
T: 01 402 7033 (Roger Sherlock)
E: roger.sherlock@dit.ie
W: www.dit.ie/marketing |
| International Students |
Web Page - Click Here |
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| |
| Points History |
| Year |
Points |
|
| 2017 |
414 |
|
| 2016 |
405 |
|
| 2015 |
410 |
|
|
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