| Course Name |
Tourism Marketing |
| Course Provider |
Waterford Institute of Technology |
| Course Code |
WD148 |
| Course Type |
Higher Education CAO |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Honours Bachelor (Level 8 NFQ)
More info...
|
Major |
Waterford Institute of Technology |
Level 8 NFQ |
|
| Apply To |
CAO |
| Attendance Options |
Full time, Daytime |
| Location (Districts) |
Waterford City |
| Qualification Letters |
BA (Hons) |
| Duration |
3 years |
| Leaving Certificate Entry Requirements |
Leaving Cert:
2 subjects: H5
4 subjects: O6/H7
English or Irish: O6/H7
Mathematics: O6/H7
Maths Initiatives:
Bonus points will be awarded for Higher Level Maths. See www.wit.ie/bonuspoints.
Maths Entry Exam is designed to assist students who have not met the required maths grade for entry into WIT. It will not provide additional points. See www.wit.ie/mathsentryexam |
| Leaving Certificate Vocational Programme LCVP |
WIT treats the link modules as a single subject and awards points as follows:
Pass: 28
Merit: 46
Distinction: 66
This is automatically computed by the CAO and will count if it is one of your 6 best subjects. It will not, however, substitute an honour where one or more are required. |
| Leaving Certificate Applied Programme LCAP |
The Leaving Certificate Applied Programme was designed primarily to prepare for the transition from school to working life. It is not intended for direct transfer into third level. However, students with the LCAP who have completed a QQI/FETAC award can be considered for entry. |
| QQI FET Applicants General Information |
Expand+QQI FET / FETAC Scoring
This scoring scheme only applies where all the requirements for the major award are met, ie. when the named component awards specified have been achieved to a minimum of 120 credits.
See the QQI FET/FETAC qualifications...
Hide-QQI FET / FETAC Scoring
This scoring scheme only applies where all the requirements for the major award are met, ie. when the named component awards specified have been achieved to a minimum of 120 credits.
See the QQI FET/FETAC qualifications section at www.cao.ie for further details.
Level 5 and 6 Certificates, ie. major awards, achieved before the introduction of CAS are also scored according to the system outlined above.
To view the list of QQI FET / FETAC awards, see www.fetac.ie/fetac/awardsinfo/directory/directory.htm QQI FET / FETAC results cannot be added to Leaving Certificate points. Where applicants have taken both exams, the higher points will be considered for rating purposes.
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| QQI FET Entry Requirements |
Web Page - Click Here |
| Mature Applicants |
Expand+Going to college is an exciting time, full of expectation, trepidation and hope for the future. It can also be an anxious time, no more so than for students coming back into further education after being away from it for a few (or many) years. At WIT...
Hide-Going to college is an exciting time, full of expectation, trepidation and hope for the future. It can also be an anxious time, no more so than for students coming back into further education after being away from it for a few (or many) years. At WIT we have lots of support services to help you in deciding what option is best for you and in your transition to college life.
Frequently Asked Questions
Do I qualify as a Mature Student?
A mature student is someone who is at least 23 years of age on 1st January of the year of entry to an undergraduate course and who may not meet the normal admission requirements. There is no upper age limit.
Why should I consider third level education as a mature student?
Mature students decide to enter third level education for a variety of reasons:
To complete their education and get a qualification
To further develop an interest in a given subject
To improve their job prospects
To retrain for another career
To develop their social and personal skills
How do I apply for a place on an undergraduate course?
There are two main steps to take:
Complete your CAO application by* 1 February 2018. Note that there is a late application deadline of 1 May 2018.
See Mature Applicant policy documents for details regarding additional assessment processes for WIT courses.
Web: www.wit.ie/admissionspolicies
Note: You must apply for Nursing & Music courses by 1 February.
What are the key points when applying to the CAO?
Read the CAO Handbook carefully
Read the information on www.wit.ie/caomature
Ensure you complete the Mature Applicant Sections
Ensure you post your supporting documents to the CAO
within 10 working days
Selection Process Mature Applicants (excluding Nursing & Music)
For full details on the selection process, please visit www.wit.ie/admissionspolicies
Selection Process - Mature Nursing
Mature applicants for Nursing courses will receive correspondence under separate cover from the Nursing Careers Centre (Public Appointments Service - PAS). For full details on the application proces see www.nursingcareers.ie.
Selection Process - Music Applicants
If an applicant includes WD027 BA (Hons) in Music (Level 8) as a choice, applicants will not be scored for WD027 and will be assessed solely on the basis of the WIT Music Audition.
Mature Applicant Policy
For full information, please refer to the Mature Applicant policy at www.wit.ie/admissionspolicies
Mature Applicant Change of Mind
The Change of Mind facility becomes available after 1 May and the closing date is 1 July. The Change of Mind Facility affords mature applicants an opportunity to change the order of preference only of their course choices. If applicants introduce a new programme to their list of choices by way of Change of Mind, they will compete for a place on that programme based on their Leaving Certificate or equivalent results only. They will not compete as a mature applicant.
Restricted-Application Course WD027 BA (Hons) in Music if added for the first time via a Change of Mind is invalid and will not be considered. Closing date is strictly 1st February for application to this course.
Nursing - All applicants apply using the standard nursing codes WD116, WD117 and WD120. These codes can be added at Change of Mind. However, in order to compete as a mature applicant, at least one such code must have been among your 1 February listing
Mature Applicant - Decisions & Offers
Successful candidates will be offered a place in the highest of their course preferences to which they are entitled (if any). This will be done, independently, in respect of level 8 and level 7/level 6. Applicants may, therefore, receive two offers at the same time, one for the highest level 8 preference to which s/he is entitled and the other for the highest level 7/level 6 preference to which s/he is entitled. Offers to mature applicants are normally made in Round A from the CAO, which normally happens in early July, in advance of the Leaving Certificate offers.
Mature Applicant - Deferral of Places
WIT will consider sympathetically requests from applicants, who, having been successful in gaining a place in the Institute, decide that they wish to defer their entry until the following year.
Additional Assessment
See the Mature Applicant policy documents for details regarding additional assessment processes for WIT courses. www.wit.ie/admissionspolicies
More information:
Email: maturestudent@wit.ie
Web: www.wit.ie/maturestudent
|
| Alternative Entry |
Advanced Entry
Students who have completed all or part of a third level qualification, may be eligible for entry into years other than year 1 of this course.
To find out more, visit www.wit.ie/advancedentry |
| Course Fee |
Expand+Student Contribution
The Student Contribution Charge for the academic year 2017/2018 is 3,000. The Student Contribution is an annual charge directed by the Higher Education Authority. All third level students are liable to pay this fee unless they...
Hide-Student Contribution
The Student Contribution Charge for the academic year 2017/2018 is 3,000. The Student Contribution is an annual charge directed by the Higher Education Authority. All third level students are liable to pay this fee unless they qualify for a SUSI grant.
Tuition Fees
Generally, first time undergraduate students pursuing a full time programme will qualify for free tuition fee funding. Please refer to www.studentfinance.ie for full details of the Free Fees Initiative (F.F.I.) scheme. A student who qualifies under the F.F.I. will be exempt from paying tuition fees to WIT. Those students who do not qualify under the F.F.I. will be liable to pay all tuition fees depending on the programme they choose to complete.
WIT Student Card
This is a 15.00 charged to all first year students for the issue of a student card. This WIT card is required for access to student facilities. Where a student already holds a valid WIT Card from previous years a new card is not required.
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| Link to Course Fee |
Web Page - Click Here |
| Financial Support |
Expand+Grants
All new grant applications for 2017/2018 must be made online to SUSI (Student Universal Support Ireland) through www.susi.ie or telephone 0761 087874. If approved, SUSI will pay the Student Contribution on behalf of the student directly to Wa...
Hide-Grants
All new grant applications for 2017/2018 must be made online to SUSI (Student Universal Support Ireland) through www.susi.ie or telephone 0761 087874. If approved, SUSI will pay the Student Contribution on behalf of the student directly to Waterford Institute of Technology. It is not necessary to have received an offer of a college place or to be enrolled in college in order to apply online.
For students who have paid this fee in the interim, this will be refunded by the grants office.
For further information on grants please log onto:
www.citizensinformation.ie
www.studentfinance.ie
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| CAO Application Dates and Fees |
Expand+Early online application (discounted): Fee 30 Closing Date: 20th January 2018 at 5:15pm
Normal online application: Fee 45 Closing Date: 1st February 2018 at 5:15pm
Late online application - restrictions apply: Fee: 60 Closing Date: 1st May 2...
Hide-Early online application (discounted): Fee 30 Closing Date: 20th January 2018 at 5:15pm
Normal online application: Fee 45 Closing Date: 1st February 2018 at 5:15pm
Late online application - restrictions apply: Fee: 60 Closing Date: 1st May 2018 at 5:15 pm
Change of Mind - restrictions apply: Fee: Nil Closing Date: 1st July 2018 5:15 pm
Exceptional online late application - see page 14 of the 2018 CAO Handbook: Fee 60 Closing Date: 22nd July 2018 at 5:15pm
You should avoid submitting an application close to a closing date. No extensions to closing dates will be allowed and all fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5:15pm on 1st February 2018 and will be accepted up to 5:15pm on 1st May 2018, subject to the restricitions listed on page 3 of the 2018 CAO Handbook. The online facility for late applications opens on the 5th March 2018 at 12:00 noon - a fee of 60 applies.
Exceptional Late Applications (Exception to the Timetable)
The exceptional closing date of 22nd of July at 5:15pm applies only to applicants who are currently undergraduate students in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Trinity College Dublin, University of Limerick, Maynooth University and Galway Mayo Institute of Technology have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these five HEIs, you should apply through CAO.
Refer to page 15 of the 2018 CAO Handbook on how to make an Exceptional Late Application.
Restricted-category Applicants
Mature applicants most HEIs will require mature applicants, who wish to be assessed on mature grounds, to have applied to CAO by 1st February 2018 at 5:15pm. (This restriction does not apply if the applicant wishes to be considered on the basis of school leaving qualifications only.) For more information about applying to CAO on the basis of mature years go to www.cao.ie/mature.
Applying for the HEAR and/or DARE schemes to be considered for the HEAR and/or DARE schemes applicants must have registered on the CAO system by 1st February 2018 at 5:15pm and must have completed the HEAR/DARE application form by 1st March 2018 at 5:15pm supporting documents must be sent to CAO offices before 1st April 2018 at 5:15pm.
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| Course Content |
Expand+What is the BA (Hons) in Tourism Marketing course?
The three year BA (Hons) in Tourism Marketing is designed to provide learners with the theoretical and practical skills necessary for a successful career in a number of sectors within the wider tra...
Hide-What is the BA (Hons) in Tourism Marketing course?
The three year BA (Hons) in Tourism Marketing is designed to provide learners with the theoretical and practical skills necessary for a successful career in a number of sectors within the wider travel and tourism industry. The structure of the course and the modules undertaken at each year are designed to develop necessary managerial and marketing abilities.
Special Features of this course: Hospitality Placement
Students undertake a Professional Practice module in Year Two in preparation for a period of tourism placement during the summer between years two and three. This experience will provide the learner with the opportunity to apply theory to a practical context and help the student to finalise future career plans. The placement can be taken in Ireland or internationally.
|
| Subjects Taught |
Expand+Year 1:
Semester 1:
The Tourism System
Language
Introduction to Communications and Information Technology
Foundations of Marketing
Basic Financial Accounting
Introduction to Management
Year 1:
Semester 2:
The Strategic Marketing Mix
Orga...
Hide-Year 1:
Semester 1:
The Tourism System
Language
Introduction to Communications and Information Technology
Foundations of Marketing
Basic Financial Accounting
Introduction to Management
Year 1:
Semester 2:
The Strategic Marketing Mix
Organisation Behaviour
Applied Communication and Information Technology
Language
Tourism Studies
Introduction to Economics of Tourism
Year 2:
Semester 3:
Business Law
Market Research Theory
Language
Intercultural Studies
Consumer Behaviour
Choose 1:
Information Technology and Travel (E)
Conference & Event Management (E)
Geography & Environment (E)
Year 2:
Semester 4:
Research Methods & Statistics
Introduction to Management Accounting
Entrepreneurship, Innovation & Tourism
Language
Integrated Marketing Communication
Choose 1:
Revenue Management (E)
Tourism Destinations (E)
Heritage & Cultural Studies (E)
Year 3:
Semester 5:
International Marketing
Dissertation
Services Marketing
The Impacts of Tourism
Professional Practice
Choose 1:
Travel & Tour Operations (E)
Language (E)
Heritage Interpretation (E)
Event & Festival Marketing (E)
Web Sites & E-Business (E)
Year 3:
Semester 6:
Sustainable Tourism
Global Strategic Marketing
Tourism Branding
Dissertation
E-Commerce & Web Authoring
Choose 1:
Advertising Management (E)
Language (E)
Cultural Tourism in Europe (E)
Facilities Asset Management (E)
E = elective module
Not all electives may run and depends on student demand.
|
| Careers or Further Progression |
Expand+Careers in Tourism
Successful graduates of this course are likely to find employment in marketing or management positions in the following areas:
Visitor facilities, attractions and heritage centres
Public and non-profit making organisation...
Hide-Careers in Tourism
Successful graduates of this course are likely to find employment in marketing or management positions in the following areas:
Visitor facilities, attractions and heritage centres
Public and non-profit making organisations including government organisations, Regional Tourist Authorities, community groups and tourism co-operatives
Inbound and outbound tour operations
Transport industry
Hospitality industry and in the major group marketing agencies for the hospitality industry
Travel agency sector
Self-employment in small and medium tourism enterprises
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| Further Enquiries |
Course Leader:
Angelo Hurley BSc, MSc
Email: ahurley@wit.ie
Web: www.wit.ie/WD148 |
| International Students |
Web Page - Click Here |