| Course Name |
Marketing Innovation & Technology |
| Course Provider |
Dublin City University |
| Course Code |
DC240 |
| Course Type |
Higher Education CAO |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Honours Bachelor (Level 8 NFQ)
More info...
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Major |
Dublin City University |
Level 8 NFQ |
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| Apply To |
CAO |
| Attendance Options |
Full time, Daytime |
| Location (Districts) |
Dublin City Centre |
| Qualification Letters |
BSc (Hons) |
| Duration |
4 Years |
| Leaving Certificate Entry Requirements |
Expand+Course Requirements
Subjects Required
Minimum of O4 or H6 in Mathematics
General Entry Requirements
A minimum of six Leaving Certificate subjects at Grade O6 or H7, with at least two at H5, which must include the subjects Mathematics AND eithe...
Hide-Course Requirements
Subjects Required
Minimum of O4 or H6 in Mathematics
General Entry Requirements
A minimum of six Leaving Certificate subjects at Grade O6 or H7, with at least two at H5, which must include the subjects Mathematics AND either English or Irish.
Leaving Certificate Mathematics Requirements
DCU does not award points for the subject of Mathematics at Leaving Certificate Ordinary Alternative or Foundation Level.
This subject will be accepted for admission purposes for the following courses:
BA in Applied Language and Translation Studies
BA in Contemporary Culture and Society
BSc in Education and Training
BA in Journalism
BA in International Relations
BA in Communication Studies
BA Gaeilge agus Iriseoireacht (Irish and Journalism)
Bachelor of Civil Law (Law and Society)
BSc in Multimedia
Bachelor of Arts (Joint Honours)
Bachelor of Early Childhood Education
Leaving Certificate Subject Combinations
Certain subjects will not be scored separately if they occur in combination with subjects that are similar in content. In each case, the highest individual grade will be scored.
The following six groups of subjects are affected by this:
1 Music and Musicianship, Music A, Music B
2 Economics, Agricultural Economics
3 Physics with Chemistry – if combined with Physics and Chemistry, only two best scored – if combined with Physics or Chemistry, only best scored
4 History, Economics and Economic History – if all three are taken, only the best two will be scored
5 Latin, Classical Studies
6 Greek, Classical Studies
Bonus Points for Honours Mathematics
25 bonus points will continue to be awarded in 2017 for higher level mathematics, at grades H6 and above in the Irish Leaving Certificate or equivalent.
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| Leaving Certificate Vocational Programme LCVP |
Revised points for LVCP Link Modules, to be introduced in 2017
LCVP Link Modules Grade Current Points Revised Points
Distinction 70 66
Merit 50 46
Pass 30 28
Please note that LCVP link modules cannot be used as a subject for general or specific course entry requirements, but can be used for the calculation of points. |
| QQI FET Applicants General Information |
Expand+Applicants who have a full FETAC Level 5 award in the appropriate qualifications and modules, with a minimum of five distinctions, can be admitted on a competitive basis to certain DCU courses. There are a limited number of places available on course...
Hide-Applicants who have a full FETAC Level 5 award in the appropriate qualifications and modules, with a minimum of five distinctions, can be admitted on a competitive basis to certain DCU courses. There are a limited number of places available on courses.
FETAC has made changes to the CAS (Common Awards System). Please refer to the DCU website for specific details on the range of FETAC awards which link into the university’s Level 8 degree courses.
General Entry Requirements
• Full FETAC Level 5 Certification must be achieved in one single sitting.
• FETAC awards are normally made up of eight minor awards, commonly known as modules.
• Five distinctions from the eight modules must be achieved.
Course Entry Requirements
Additional course requirements are indicated in the details of each course in this prospectus. This requires the attainment of performance in specifically named FETAC Level 5 awards and in some cases, the inclusion of specific modules. For example, for the BSc in Education and Training, students must attain the full FETAC Level 5 award with distinctions in five modules, but three of the distinctions must be in modules that DCU specifies. Please visit www.cao.ie/ index.php?page=fetac_search for the most up-to-date information on course requirements.
Applying to DCU
Candidates make their application to DCU through the CAO and are ranked based on their performance in the eight modules that make up their award. From 2017 the points awarded for FETAC awards will be revised.
Please visit www2.cao.ie/fetac/FETAC_scoring.pdf for scoring information.
Please note
1 A Major Award must be achieved. Component Certificates or Records of Achievement are not acceptable.
2 In certain courses, DCU will require the achievement of certain grades and/or specified components, e.g. five distinctions, including a minimum pass in Mathematics, or four specific science modules.
3 A Major Award may be achieved over a number of sittings; however, for scoring purposes, only results achieved in a single sitting, e.g. between 1st August and 31st July are assessed. It is the responsibility of the applicant to ensure that their FETAC centre applies for a Major Award to FETAC where courses are taken over more than one year.
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| QQI FET Entry Requirements |
Web Page - Click Here |
| Mature Applicants |
Expand+EU/EEA and Non-EU
DCU has an active mature student body and strongly encourages applications from mature candidates (those aged 23 years or above on 1st January in the year of entry). As a mature student, your wealth of knowledge and experience wi...
Hide-EU/EEA and Non-EU
DCU has an active mature student body and strongly encourages applications from mature candidates (those aged 23 years or above on 1st January in the year of entry). As a mature student, your wealth of knowledge and experience will make a valuable contribution to the university, and we are always working towards widening participation to allow mature students gain entry onto DCU courses.
What are the entry requirements?
Applying as a mature applicant means that you do not compete with Leaving Certificate students for places at DCU. Instead, experience other than examination grades is taken into consideration – this may be work experience, further studies or other relevant experience. For some courses, however, particular Leaving Certificate subjects may be necessary. In all cases, the university will want to know that you have the ability and motivation to make the most of your studies at DCU.
What supports are available for mature students?
There is a wide network of services. The Mature Student Academic Writing Week prepares you for college life through workshops on topics such as academic writing, citing and referencing. Other topics include supports for students at DCU, such as the Mathematics Learning Centre, IT supports and the Mature Student Society. You will also have access to Student Support and Development workshops throughout the academic year for example CV Clinics, Learning Students and Motivational Workshops.
What financial supports are available to mature students?
There are a number of sources, including the Government’s Free Fees Initiative, the Higher Education Grants Scheme, the Back to Education Allowance and the DCU Student Assistance Fund, once a registered DCU student. Information on these schemes is available at www.studentfinance.ie.
Where can I find out more?
For the Mature Student Officer, please contact 01 700 6987. For general and admission enquiries, please contact the Registry on T +353 (0)1 700 5338 E registry@dcu.ie
How do I apply?
All mature applicants for full-time study must apply to the Central Applications Office (CAO) by 1st February in the year of entry.
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| Alternative Entry |
Expand+There are many different ways to enter DCU. While candidates are primarily assessed on the basis of their second level examinations, other assessments are in place for mature students, students from socio-economic disadvantaged backgrounds, students ...
Hide-There are many different ways to enter DCU. While candidates are primarily assessed on the basis of their second level examinations, other assessments are in place for mature students, students from socio-economic disadvantaged backgrounds, students with disabilities/specific learning difficulties and transfer students. The university is committed to welcoming students from countries worldwide. For Undergraduate Admissions - General Information please go to: http://www.dcu.ie/registry/undergrad.shtml
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| Higher Education Access Route HEAR |
Web Page - Click Here |
| Disability Access Route to Education DARE |
Web Page - Click Here |
| Number of Places |
50 |
| Link to Course Fee |
Web Page - Click Here |
| CAO Application Dates and Fees |
Expand+Early online application (discounted): Fee €25 Closing Date: 20th January 2017 at 5:15pm
Normal online application: Fee €40 Closing Date: 1st February 2017 at 5:15pm
Late online application - restrictions apply: Fee: €50 Closing Date: 1st May 2...
Hide-Early online application (discounted): Fee €25 Closing Date: 20th January 2017 at 5:15pm
Normal online application: Fee €40 Closing Date: 1st February 2017 at 5:15pm
Late online application - restrictions apply: Fee: €50 Closing Date: 1st May 2017 at 5:15 pm
Change of Mind: Fee: Nil Closing Date: 1st July 2017 5:15 pm
Exceptional online late application - see page 14 of the 2017 CAO Handbook: Fee €50 Closing Date: 22nd July 2017 at 5:15pm
You should avoid submitting an application close to a closing date. No extensions to closing dates will be allowed and all fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5:15pm on 1st February 2017 and will be accepted up to 5:15pm on 1st May 2017, subject to the restricitions listed on page 3 of the 2017 CAO Handbook.
Late Applications (Exception to Timetable)
The exceptional closing date of 22nd of July at 5:15pm applies only to applicants who are currently undergraduate students in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Trinity College Dublin and the University of Limerick have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these three HEIs, you should apply through CAO.
Refer to page 15 of the 2017 CAO Handbook on how to make an Exceptional Late Application.
Restricted-category Applicants
Mature applicants – most HEIs will require mature applicants, who wish to be assessed on mature grounds, to have applied to CAO by 1st February 2017 at 5:15pm. (This restriction does not apply if the applicant wishes to be considered on the basis of school leaving qualifications only.) For more information about applying to CAO on the basis of mature years go to www.cao.ie/mature.
Applying for the HEAR and/or DARE schemes – to be considered for the HEAR and/or DARE schemes applicants must have registered on the CAO system by 1st February 2017 at 5:15pm and must have completed the HEAR/DARE application form by 1st March 2017 at 5:15pm – supporting documents must be sent to CAO offices before 1st April 2017 at 5:15pm.
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| Course Content |
Expand+Why DCU?
• Unique degree in Ireland.
• Exciting modules across multiple disciplines.
• Year-long INTRA work placement.
• Strong focus on creativity, innovation and high-tech entrepreneurship.
• International summer school opportu...
Hide-Why DCU?
• Unique degree in Ireland.
• Exciting modules across multiple disciplines.
• Year-long INTRA work placement.
• Strong focus on creativity, innovation and high-tech entrepreneurship.
• International summer school opportunity.
• CEO-led seminars enable you to learn from senior industry professionals.
• Designed to meet substantial industry demand for high-tech marketers.
About You
This course will suit you if you have an interest in marketing, are a creative thinker and have a genuine curiosity about the technologies that are changing our world.
Understanding: Marketing, Innovation and Technology
This exciting interdisciplinary degree course will provide you with a solid foundation in marketing, while combining this with the constantly evolving world of technology. The high-technology sector is a dynamic, fast-changing and highly competitive environment. Similarly, marketing is fast becoming one of the most technology-dependent functions in business today. Organisations require skilled marketers, who are quick to adapt to technological changes and can bring new innovations and technologies to the marketplace.
You will understand the new technologies that will shape our world in areas such as:
• Information and communications technologies (PC, internet, mobile devices, digital TV).
• Biotechnologies (advances in pharmaceuticals, biofuels and fine chemicals).
• Physical sciences (laser, x-rays, nanotechnology).
In the new business environment, marketing needs to be integrated within all functions of the organisation. By developing an entrepreneurial outlook, a hallmark of this degree, you will learn to anticipate and respond to consumer needs, and develop and market these technologies in a way that makes sense in today’s marketplace.
Course Structure
The course is run by DCU Business School, together with the Faculties of Engineering and Computing, Science and Health, and Humanities and Social Sciences. It is the only course of its kind in Ireland, offering a solid foundation in marketing while incorporating cutting edge technology and design to meet the growing demand for expertise in all these areas.
You will be introduced to a range of technologies, from information and communication technology to emerging life sciences and biotechnology. You will also study creativity, discovery and innovation. By the end of your four years, you will have gained:
• An in-depth understanding of marketing
techniques.
• A core grounding in science and technology.
• Knowledge of web design, communications and industrial design.
• An entrepreneurial outlook.
• An understanding of the processes involved in new product development.
You will learn through lectures, case studies and research projects, and from the vast knowledge of visiting practitioners. In some projects, you will work in multidisciplinary teams alongside engineers, scientists and biotechnology students, reflecting real life scenarios.
Your one-year INTRA work placement is in Year Three, giving you a unique and valuable opportunity to appreciate the relevance of your study to the real business world. Our experience has been that students who have been on INTRA have a significant competitive edge when seeking employment after graduation.
Additional Information
Graduates of this course are eligible for membership of the Irish Computer Society, the national representative body for IT professionals. You will also be eligible for the graduateship examination of the Marketing Institute of Ireland, the professional body for marketing professionals in Ireland.
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| Subjects Taught |
Expand+YEAR ONE
Communication Skills
Creativity and Discovery
Economics
IT Skills
Market Feasibility
Research
Marketing
Marketing of High Tech Products and Innovations
Modern Technology
YEAR TWO
Accounting
Biotechnology
Digital Market...
Hide-YEAR ONE
Communication Skills
Creativity and Discovery
Economics
IT Skills
Market Feasibility
Research
Marketing
Marketing of High Tech Products and Innovations
Modern Technology
YEAR TWO
Accounting
Biotechnology
Digital Marketing
Distribution Management
Ethics
Innovation Studies
International Marketing
New Product Development
Sales and CRM
YEAR THREE
INTRA (12-month Work Placement)
OPTIONAL MODULE
International Summer School
Module (Students can register for a pre-approved Summer School and will be eligible for ten credits in their final year)
Uaneen Non- Contributing Module
YEAR FOUR
Business Strategy
Digital World
High Technology Entrepreneurship
Information Technology
Marketing Communications
Marketing Management and Planning
New Technology Foresights
Project Management
Spreadsheet Modelling
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| Careers or Further Progression |
Future Careers
Brand Account Manager
Brand Ambassador
Digital Account Executive
Direct Marketing Executive
Sales Manager
Technology Consultant
Agency Strategist
In these areas
Technology
Healthcare
Pharmaceuticals
Biotechnology
Software and IT
Telecoms
High-Tech Manufacture Firms |
| Further Enquiries |
DCU Business School,
Tel: 01 700 5265
email: dcubs@dcu.ie |
| Course Web Page |
Web Page - Click Here |
| International Students |
Web Page - Click Here |
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| Points History |
| Year |
Points |
|
| 2017 |
462 |
|
| 2016 |
470 |
|
| 2015 |
470 |
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