International Tourism

University of Limerick

 

Course Name International Tourism
Course Provider University of Limerick
Course Code MAINTOTFAD MAINTOTPAD
Course Type Postgraduate
Qualifications
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major University of Limerick Level 9 NFQ
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Attendance Options Full time, Part time
Location (Districts) Limerick City
Qualification Letters MA
Enrolment and Start Dates Comment Start Date: 04/Sep/2017.
Application Date

Expand+Application Deadline: 28 April 2017.

Taught Programmes - Application Process
All applicants apply through the online application system by choosing a programme from one of the five faculties. If Non-EU applicants wish to contact the International...

Application Weblink Web Page - Click Here
Duration 1 Year Full-time, 2 Years Part-time.
Link to Course Fee Web Page - Click Here
Application Fee An Application Fee of €35 (electronically) or €40 Bank Draft/Cheque will apply to all taught postgraduate programmes.
Entry Requirements

Expand+Good honours (minimum 2.2) primary degree (Level 8 - National Qualifications Authority of Ireland) from a variety of disciplines including Economics, Geography, Sociology, Business Studies, Hotel Management, Languages, History, Anthropology, Marketin...

Comment Provides an understanding of the international tourism industry and an appreciation of the key issues affecting its continued development along with insights into the marketing and management issues impacting on the sector. Students interact with tourism industry practitioners and visiting international faculty and an international field trip forms an integral part of the course.
Course Content

Expand+Overview
This programme, which is run jointly by the Department of Economics and the National Centre for Tourism Policy Studies, is geared to provide students with an understanding of the international tourism industry and an appreciation of the ke...

Subjects Taught Semester 1:
TM5111 Tourism Principles and Practice
EC5131 Economics of Tourism
MK5121 Tourism Services Marketing
MG5101 Tourism Enterprises
MA5121 Research Methods 1

Semester 2:
EC5112 Economic Appraisal and Evaluation Techniques
MK5112 Strategic Marketing for Tourism
TTM5102 International Tourism Trends
M5112 Tourism Planning and Development

Summer
TM5100 Thesis ATM5110 Thesis B
Careers or Further Progression Marketing Executives in Hotel Groups; Airline Executives; Travel Agency managers; Incoming Tour Operators; Third-level lecturing; Tourism Consultancy; Tour Guide Management; Tourism Facility Management; Managerial / project management roles in rural, regional and national tourism organisations.
Further Enquiries Course Director:
Mary Wallace
Department of Economics (with the National Centre for Tourism Policy Studies)
Tel: 353 61 202693
Fax: 353 61 338171
Email: mary.wallace@ul.ie

Programme Co-ordinator:
Brid Henley
Taught Postgraduate Programmes
Tel: +353-61-202665
Email: brid.henley@ul.ie
Course Web Page Web Page - Click Here
International Students Web Page - Click Here