Marketing Management

Galway-Mayo IT - Castlebar

 

Course Name Marketing Management
Course Provider Galway-Mayo IT - Castlebar
Course Code 100581 (Assigned by Qualifax. Not an official code)
Course Type Lifelong Learning
Qualifications
Award NameNFQ ClassificationAwarding BodyNFQ Level
Single Module Certificate Galway Mayo Institute of Technology None
Apply To Course provider
Attendance Options Part time, Evening
Location (Districts) Castlebar
Enrolment and Start Dates Comment

Expand+Start date: Tuesday, the 16th January 2018.

Open/Information Evenings
GMIT will host information evenings for all Lifelong Learning courses on the below dates. During these information evenings you will be able to discuss your course options in ...

Duration 2 hours/week, 7-9pm – Tuesdays – Semester I
Course Fee

Expand+€270
The fees indicated include examinations and internal assessments but do not include class materials unless otherwise indicated in the course details. Registration fees for professional bodies etc. are payable separately. An instalment plan whic...

Financial Support

Expand+Discounts
A 10% discount will be given to a student registering for two or more courses in the same semester. This is providing that no other discount or concession has been granted on that course (s).

A 30% discount will be given to applicants...

Comment

Expand+Institute Policy
Each course is offered on the condition of adequate enrolments and the Institute reserves the right to cancel or discontinue any course because of low enrolments or for other reasons deemed sufficient by the Institute. The Institut...

Course Content

Expand+Course Description
The aim of this module is to develop students’ knowledge and understanding of marketing management. Students will learn to take a systematic approach to marketing management and to apply relevant theory in a variety of contexts....

Subjects Taught • Strategic Planning and the Marketing Management Process
• Marketing Management Process
• Building Customer Relationships
• Making Marketing Decisions
• Managing and Delivering Marketing Programmes
Further Enquiries Telephone: 094 9025700, extension 3156 or 3137
Direct Line: 094-9043156
Fax: 094 9025757
E-mail: LLLMayo@gmit.ie
Web: http://www.gmit.ie/LLM
Download Application Form Web Page - Click Here