Web Analytics

Limerick Institute of Technology

 

Course Name Web Analytics
Course Provider Limerick Institute of Technology
Course Code 9100
Course Type Lifelong Learning
Qualifications
Award NameNFQ ClassificationAwarding BodyNFQ Level
Single Subject Certificate Limerick Institute of Technology None
Apply To Course provider
Attendance Options Part time, Evening
Location (Districts) Limerick City
Enrolment and Start Dates Comment

Expand+Commencing in September

You can apply or register for your programme of choice using one of the following methods:
• Online: Go to flexiblelearning.lit.ie and hit the 'Apply Now' button on the relevant course page.
• Email: Send a completed for...

Application Weblink Web Page - Click Here
Duration Duration: 12 Weeks, 3 hours per week.
Wednesday from 6.30pm to 9.30pm.


Content delivered using a mix of on-line and in-class components.
Course Fee

Expand+Programme Fees: €450

PAYMENT METHODS
Fees for programmes offered through Flexible Learning differ from programme to programme. Check the details in the handbook. In some cases particular criteria apply in terms of fee payments.

If you wish t...

Entry Requirements Although there are no formal entry requirements for this module, some familiarity with the area as well as a level of independent study would be expected in order to meet course objectives.
Financial Support

Expand+LIT STUDENT CONCESSION FEES
Students registered on full time undergraduate and postgraduate programmes at LIT at the time of registration, may be eligible for a 25% reduction on Flexible Learning programme fees and are also eligible for substantial...

Comment Qualification
Certificate in Web Analytics (Single Subject Certificate Level 6, 5 Credits).

Location: LIT Clonmel
Course Content

Expand+Aims
Knowing whether your message is reaching your audience is one of the ultimate metrics of all online content producers. The Web Analytics module explores the process of gathering data from online conversations and then processing those data into...

Subjects Taught

Expand+Content
• Measure What Matters: building intelligent quantification of velocity, lift and reach.
• Search Engine Fundamentals: current business intelligence about Google and Bing.
• Online advertising: Setting up and measuring a Google Adwords Cam...

Assessment Method

Expand+Assessment/Examinations
Weekly Updates. Up to three campaigns will be launched throughout the academic term and students will individually and collaboratively review and revise these while they are active. Each week, major findings will be validated...

Further Enquiries For further information: Dept of Flexible Learning
Tel: 0504 28112 Email: Flexible@lit.ie
For Academic Related Queries: Bernie Goldbach
Tel: 086 174 3369 Email: bernie.goldbach@lit.ie