Tourism & Digital Marketing - Grangegorman
Tourism is one of the world’s largest industries worldwide and is forecasted to be one of the fastest-growing global sectors, with exciting career opportunities. This course focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | Technological University Dublin |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | Technological University Dublin | Level 8 NFQ |
Duration
4 Years
Specific Subjects or course requirements
Irish Leaving Certificate
Minimum No of Subjects: 6
Higher: 2 H5's
Minimum Grade in:
Maths: O4/H7
English or Irish: O6/H7
Leaving Certificate General Entry Requirements
Entry/Eligibility Requirements
To be eligible for consideration for a course an applicant must possess the minimum entry requirements for that course. Entry requirements are outlined above.
CAO offers are determined on the basis of examination score except in the case of courses which involve suitability tests, interviews and other assessment procedures. All suitability tests/interviews/auditions/portfolio reviews etc will generally be carried out during the period March - May each year.
Where a specific grade is required in a subject (H4, O3 etc) an applicant must achieve that grade or better in order to be eligible for consideration (H = Higher Level; O = Ordinary Level). Where a requirement is 2 or 3 honours, grade H5 or better on Higher Level
Leaving Certificate papers is needed to meet such a requirement.
In the case of both Higher and Ordinary Level Leaving Certificate results, grades lower than H7 (Higher) or 06 (Ordinary) are not acceptable for eligibility purposes or for points calculation.
For the purpose of meeting minimum entry requirements, results from any number of sittings of the Irish Leaving Certificate Examination may be combined.
An applicant’s examination score will be calculated by adding together the points scored in the best six subjects in a single sitting of the Irish Leaving Certificate Examination.
Matriculation Examinations will not be accepted either for the purpose of meeting minimum entry requirements or for calculating examination scores.
Demand usually exceeds the number of places available and therefore examination results better than the minimum entry requirement are likely to be required.
When a number of applicants have the same points score, a random number is attached to the score for each course preference. This will then determine the position of each applicant on the waiting lists for offers.
Bonus Points Maths (Irish Leaving Certificate)
25 bonus points will continue to be awarded for Higher Level Mathematics for H6 grades and above. Bonus points are only counted where that subject is scored as one of the applicant’s best six subjects for points purposes.
Foundation Level Mathematics
We accept Foundation Level Mathematics for the purposes of entry requirements the case of any course where Higher or Ordinary Level Mathematics is not a requirement. Please check above to ensure you are aware of the individual math requirement.
Points are awarded as follows:
F1 = 20 points
F2 = 12 points
Foundation Level Irish
For the most part the University will not consider Foundation Level Irish for the purposes of entry requirements or for points, however a grade F3 in Foundation level Irish is acceptable for meeting the minimum entry requirements for some Higher Certificate courses. Students with an F3 in Foundation level Irish must have passed five other subjects with a minimum grade of O6 including Math, students should check on individual course pages to determine if their foundation Irish grade is sufficient.
Leaving Certificate Vocational Progamme LCVP
Distinction 66 points
Merit 46 points
Pass 28 points
The Link Modules can be used as one of the six subjects for overall points calculation and may also be considered as a subject for the purposes of minimum entry requirements, dependent on the programme for which you are applying.
Leaving Certificate Applied Programme LCAP
QQI FET Applicants General Information
How to Apply
You must apply through the Central Applications Office (CAO).
In order to apply, you must have obtained a full major award. A Component Certificate (minor award) is not sufficient.
The best 8 modules of your award are used for ranking purposes.
In addition to the QQI minimum entry requirements, QQI quotas and QQI points apply. The max QQI points awarded is 390.
If you’ve accumulated your major award over more than one academic year, you’ll need to apply to the QQI for a major award.
If you present full QQI Level 5/6 awards, you won’t be required to meet minimum entry requirements based on Leaving Certificate results. The QQI Level 5/6 award is accepted in its own right.
Careers / Further progression
What are my career opportunities?
The programme is designed to enable graduates to gain employment in challenging positions in tourism marketing and sales roles. Graduates with marketing competence and digital expertise can expect to find employment in marketing in tourism enterprises such as tourism co-operatives, national and regional tourism organisations, hotels, visitor centres, online booking companies, travel sector, self-employment, technology management, community development, and public sector support.
In addition, there are opportunities for graduates in consultancy, research and postgraduate education.
Marketing Executive
Market Research Executive
Digital Marketing Executive
Tourism Manager
Tourism Information Officer
Tourism Information Centre Manager
Tourism Consultant
Call Handler/European Confirmation Consultant
Cabin Crew
Travel Consultant/Executive Travel Agent
Heritage Officer
Reservations Agent
Tourism Advisor
Tour Guide/Director
Operations Assistant
Multilingual Customer Care
Passenger Service Agent
Historic Site Manager
English Language Assistant
Lecturer
Recruitment Consultant
Event Organiser
Sales and Marketing Executive
PR Officer
HR Administrator (Hotel Groups)
Examples of employers
Aer Lingus
Airbnb
Ballsbridge Hotel
Bookassist
Booking.com
Brendan Vacations
Cartrawler
Clayton Hotel
Customerminds
Enterprise Ireland
Epsilon Marketing Agency
Event Wise
Expedia
FcM Travel Solutions
Google
Guinness Storehouse
Hays Recruitment
Heineken
HireMinds
Jac Travel
Kilbeggan Distillery
Linkedin
Lyrath Estate
Maldron Hotels
Mediacom
Mews Systems
Monart Destination Spa
Net Affinity
O'Callaghan Hotels
OCS Group
OPW
Press Up Entertainment Group
Product2Market/Marketstar
Qualtrics
RDS & Dublin Horseshow
Red Hat
Royal Irish Tours
Ryanair
St. Patrick's Cathedral
Starcom Mediavest Group
Talbot Hotel Stillorgan
Terenure College
The Absolute Company
The Haddington Hotel
The Travel Corporation
Tiernan Travel
Tourism Ireland
Travel Department
Verve - The Live Agency
Webtrade Ltd
Westin Hotel
Progression
On graduation you may continue to postgraduate study at TU Dublin.
Further information
Whatever your reason for coming back to education – to update your skills, gain a new qualification, achieve a personal goal or ambition, etc. TU Dublin welcomes applications from all mature students aged 23+.
It may be daunting but you’re not alone. TU Dublin has a range of supports in place to help you decide what course to take, get through the application process and get settled into college life.
For further information go to https://www.tudublin.ie/study/undergraduate/cao/entry-routes/mature-applicants/
EU Applicants
We welcome EU Applicants with high-school qualifications from a European Union or European Free Trade Association country.
A Level GCSE Applicants
We welcome students who have completed their GCSE or A Level exams.
TU Dublin Access Routes
We aim to ensure that students of all backgrounds and nationalities can find a pathway to higher education that suits their circumstances at different stages of their lives and careers. Please take some time to look at the various Access entry routes outlined below and feel free to contact us for further information. We are more than happy to give you advice on which entry route might be suitable for your individual needs and to support you in making your application.
For more information on these entry routes go to https://www.tudublin.ie/study/undergraduate/cao/entry-routes/
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Entry 2024
Early online application (discounted): Fee €30 Closing Date: 20 January 2024 at 5pm
Normal online application: Fee €45 Closing Date: 1 February 2024 at 5pm
Late online application - restrictions apply (see page 3 2024 CAO Handbook): Fee: €60 Closing Date: 1 May 2024 at 5pm
Change of Mind - restrictions apply (see page 3 2024 CAO Handbook): Fee: Nil Closing Date: 1 July 2024 at 5pm
Exceptional online late application (see page 34 of the 2024 CAO Handbook): Fee €60 Closing Date: 22 July 2024 at 5pm
Be sure to complete any action well in advance of closing dates. You should avoid making an application close to a closing date. No extensions to closing dates will be allowed and all application fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5pm on 1 February 2024. The closing date for late applications is 5pm on 1 May 2024, subject to the restrictions listed on page 3 of the 2024 CAO Handbook. The online facility for late applications opens on the 5 March 2024 at 12:00 noon - a fee of €60 applies.
Exceptional Late Applications (Exception to the timetable)
The exceptional closing date of 22 July at 5pm applies only to applicants who are registered as an undergraduate student on 1 May 2024 in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system. This is an exceptional late closing date and all steps must be completed by 5pm on 22 July. No changes may be made after this date.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Marino Institute of Education, Trinity College Dublin, University of Limerick and Maynooth University have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these five HEIs, you should apply through CAO.
Refer to page 34 of the 2024 CAO Handbook on how to make an Exceptional Late Application.
Restrictions
As a CAO applicant you may experience one or more of the following restrictions based on your course choices, your category of application, or restrictions imposed by the HEIs that you wish to apply to. Please read the section on 'Restrictions' on page 3 of the 2024 CAO Handbook carefully. This section includes information on:
General Restrictions
1. Making a late application
2. Making changes to your course choices
Restricted Courses
3. Applying for a restricted course
Mature Applicants
4. Mature applicants
Supplementary Admissions Routes
5. Applying for DARE and/or HEAR
Is Culinary, Hospitality & Tourism for you?
Within Culinary Arts, Hospitality and Tourism at TU Dublin, our students learn a broad range of skills, which all contribute to a vibrant sector that encompasses many different businesses, including restaurants, hotels, museums, arts and cultural venues. For students who long to travel, studying a course in these disciplines can open up a world of adventure with placement opportunities to learn in some of the most iconic cultural locations from Rome and Paris, to Dubai and Hong Kong.
What is Tourism & Digital Marketing?
Tourism is one of the world’s largest industries worldwide and is forecasted to be one of the fastest-growing global sectors, with exciting career opportunities.
This course focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances.
A suite of modules has been designed on the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux.
You’ll acquire theoretical and practical knowledge of tourism and marketing practices, gaining an understanding of the operation of the tourism industry and the use of digital tools for tourism marketing.
Work Placement
There is a six-month work placement in Year 3. The course offers students excellent networking opportunities so that they can make potentially career-opening contacts.
Study Abroad Opportunities
You’ll have the opportunity to study abroad as part of the Erasmus course. Our students have undertaken exchanges in partner universities in France, Germany, Austria, Spain, the Netherlands, Hungary and Finland. Many of our partners offer study course through English.
Year 1
Accounting for Tourism & Leisure
Digital 1: Fundamentals
Innovation & Tourism Product Market & Experiences
Intercultural Awareness
Introduction to Tourism & Travel
Language or Intercultural Competence
Management 1
Marketing for the Tourism, Hospitality, Leisure & Event industry
Operations for Tourism, Hospitality & Leisure
Professional Business Communications 1
Professional Business Communications 2
Tourism Destinations
Year 2
Destination and Product Marketing
Digital 2: Literacy
Economics
Management
Language or Option
Language or Option
Management 2
Management Accounting Cost & Decision Making
Marketing Research
Sustainable Tourism
Talent Management
Tourism & Technology
Tourism Intermediary Marketing
* Students of BSc Tourism and Digital Marketing have the opportunity to study abroad for a semester in year 2 of the programme.
Year 3
Data Analysis
Digital 3: Competency
Language or Option
Management Accounting Budgetary Planning & Control
Professional Internship
Tourism Policy Planning & Regulation
Web Development
Year 4
Digital 4: Transformation
Dissertation
Global to Local: Economic Geography
Leadership
Marketing Communications
Marketing Strategy
Option:
Research Methods
Strategic Management
Tourism Futures
Contact Us
Louise Bellew
louise.bellew@tudublin.ie
+35312205783
Contact Us
School of Tourism and Hospitality Management
tourism.hospitality@tudublin.ie
+35312205774