Marketing Communications
The course is particularly relevant for those who currently work in marketing or have a marketing related role. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness.
| Award Name | Level 6 Component Award (Level 6 NFQ) |
|---|---|
| NFQ Classification | Minor |
| Awarding Body | QQI |
| NFQ Level | Level 6 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Level 6 Component Award (Level 6 NFQ) | Minor | QQI | Level 6 NFQ |
Duration
Learners have 12 weeks to complete the course.
Entry Requirements
Entry Requirements / Prerequisites
• Level 5 Certificate, Leaving Certificate (or equivalent) or relevant life experience.
• As this programme is delivered through distance learning, students must be capable of studying on their own initiative.
• Basic working knowledge of computers and access to a computer with internet access is required to do the course.
• Learners must be a resident of Ireland / based in Ireland.
• For technical requirements required to access CMIT eLearning please see Provider's website
• For more details on the suitability of this course please see Provider's website.
Careers / Further progression
Transfer and Progression to Further Studies
• This course leads to a level 6 component award on the National Framework of Qualifications.
• Students who successfully complete this programme may use this level 6 component certificate as credit towards QQI Advanced Certificates including Management (6M4587) and Business (6M4985). For more details contact us.
Further information
Start date: Any time and work at your own pace.
€355
QQI Level 6 component certificate in Marketing Communications (6N4370)
Course Details
This distance learning, QQI accredited course means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification.
This comprehensive distance learning course is designed to equip learners with skills in:
(1) marketing strategy,
(2) advertising campaign development,
(3) communications planning,
(4) sales promotion planning,
(5) direct marketing,
(6) PR,
(7) sales,
(8) developing an integrated marketing communications plan.
The course is particularly relevant for those who currently work in marketing or have a marketing related role. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness.
Who should complete this course?
• Marketing Strategy Coordinators: Professionals responsible for developing and implementing marketing strategies, conducting market analysis, and setting marketing objectives. The course’s emphasis on strategic marketing and marketing planning processes makes it ideal for this role.
• Advertising Campaign Managers: Those involved in the creation and management of advertising campaigns. The course covers advertising media selection, message strategy, and managing advertising, providing the necessary skills for this position.
• Digital Marketing Executives: Individuals focusing on digital marketing aspects of a business. The course’s content on digital marketing and integrated marketing communications aligns well with the requirements of this role.
• Brand and Product Managers: Professionals responsible for brand strategy, product management, pricing, and distribution planning. The course offers in-depth knowledge in brand and product management, essential for this role.
• Communications Planners: Those who plan and execute marketing communications strategies. The course’s comprehensive coverage of marketing communications, public relations, and sales promotion planning makes it a good fit for this role.
Topics covered in this Course.
Unit 1: Core Concepts in Marketing
• The Marketing Concept
• The Marketing Mix (4Ps)
• The Principles of Marketing
• Digital Marketing
• Careers in Marketing
• Managing Advertising
Unit 2: Strategic Marketing
• The Marketing Planning Process
• Market Analysis
• Marketing Objectives
• Marketing Strategy
• Marketing Tactics
Unit 3: Brand and Product Management
• Brand Strategy
• Product Management
• Pricing
• Distribution Planning
Unit 4: Marketing Communications
• Marketing Communications
• Message Strategy
• Advertising Media Selection
• Direct Marketing
• Public Relations
• Sales Promotion
• Personal Selling
Unit 5: Marketing Execution
• Integrated Marketing Communications (IMC)
• Setting Campaign Objectives
• Choosing appropriate Promotion Tools
• Setting a Marketing Budget
• Evaluation and Control
• Legal and Ethical Issues in Marketing
• This course is assessed through completion of a Project. This entails production of a comprehensive Marketing Communication Plan, which will cover all aspects of the course.
• All work submitted must be your own work. There is no exam with this course.
• As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.
6N4370 - Marketing Communications
Tel: 01 286 5783
Email: info@cmit.ie