Global Marketing & Strategic Communication
This is a 1-year Level 8 Add-On Degree, which merges the distinct dynamic disciplines of Global Marketing and Communication. In this globalised marketplace with instant communication, it is critical that you have the skills to contribute and make your mark in your chosen industry.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | Dundalk Institute of Technology |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | Dundalk Institute of Technology | Level 8 NFQ |
Duration
1 Year (Add-On)
Entry Requirements
Applicants will require a level 7 (or equivalent) qualification with an overall 50% average, from the Digital Marketing and Public Relations course available at DkIT, or other providers. We also welcome applicants with Recognised Prior Learning (RPL).
Further information
How To Apply: Apply Directly to DkIT
Apply directly to DkIT using our online applications system. Please remember to upload the required documentation (copies of your existing qualification(s), your CV, any other support documents etc) with your online application to expedite your application. To avoid disappointment early registration is recommended.
Start Date: September.
Bachelor of Arts (Hons) in Global Marketing & Strategic Communication (Add-On).
Course Description
The BA (Hons) in Global Marketing and Strategic Communication merges the distinct dynamic disciplines of Global Marketing and Communication. Taking this degree, students will have the opportunity to work on live commercially focused projects, giving them the specific skills required to enhance their prospects of a rewarding career. Global Marketing Communication executives of the future will need these skills to compete and win on the global stage.
What will I study?
Global Marketing Strategy | Strategic Communication | Crisis Management | Doing Business in New & Emerging Markets | Project Planning & Leadership | Advanced Media Tools | Applied Professional Project
Electives:
Spanish | French | Chinese | English | German | Contemporary Market Insights | Media Power & Politics | Business Ethics & Corporate Citizenship | Branding Strategy | Applied Advanced Writing
* All module titles are subject to change and are for indicative purposes only. The provision of electives each year is subject to numbers enrolling on each elective and available resources.
John Sisk
Programme Director
Email: john.sisk@dkit.ie
Shane Hill
Head of Department of Management & Financial Studies
Email: shane.hill@dkit.ie