Marketing Communications
| Award Name | Level 6 Component Award (Level 6 NFQ) |
|---|---|
| NFQ Classification | Minor |
| Awarding Body | QQI |
| NFQ Level | Level 6 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Level 6 Component Award (Level 6 NFQ) | Minor | QQI | Level 6 NFQ |
Duration
Course Delivery Method: Self-Paced/Blended/Classroom.
All delivery methods include access to discussion board, online submission system and Further support is available - academic writing, study skills and Harvard referencing.
Entry Requirements
Is this course for you?
This Management Course is suitable for you if you are new to your role in management or supervisory management or if you wish to gain this valuable qualification and find a job in this sector.
Access to the Programme
Mature Applicants with relevant life and work experience are welcomed. The Course Advisor is available to meet with prospective learners to discuss and advise on the course details, career and academic opportunities and assess your suitability for the course.
Entry Criteria
Entry criteria / prerequisites Level 5 Certificate / Leaving Certificate (or equivalent) or relevant life experience detailed in a current Curriculum Vitae. Please provide details and attach a copy of either a current CV or Certificate. Learners must be a resident of Ireland / based in Ireland.
English
As this NFQ level 6 qualification is delivered through English it is necessary learners will have sufficient written English skills to complete this course. Forus Training recommends a minimum English language competency of IELTS 5.5 (or equivalent) for successful completion of this programme. If you are not sure what level of English competency you have, please contact hello@forustraining.ie and a Course Advisor will arrange for you to take an assessment.
IT Skills and Equipment Required
Basic working knowledge of computers and access to a computer with internet access is required to do the course. A PC with Windows 8 or later or a Mac with OSX 10.5 or later.
An internet connection with a speed of at least 10mbps.
The latest version of Chrome, Firefox, Edge or Safari, set to accept cookies and pop-ups.
Adobe Flash and Adobe Reader, to view content.
Word processing software, such as MS Word or Google Docs.
Some courses include video, therefore your computer must be capable of playing video and sound.
* eLearning and tutor support may vary by course, please check each course page for details.
Reasonable Accommodation
To reinforce inclusion for all our learners we offer customised learning support for individual applicants who require accommodations. Additional Requirements Forus Training provide a range of supports for learners to ensure that our programmes and services are accessible to all.
On application for a course with Forus Training please discuss any additional requirements with the Course Advisor at hello@forustraining.ie so that the appropriate supports for teaching, learning and assessment can be considered. It is important that you discuss your needs with centre staff as early as possible.
Careers / Further progression
What are my progression routes?
This course leads to a level 6 award on the National Framework of Qualifications. Students who successfully complete this programme may use their credits towards completing a higher level of study in the area of Business/Management.
Students who successfully complete this Major Award can also use the Certificate as the basis for entry into selected courses in Third Level Colleges and Universities.
Further information
For future start dates please contact the Provider.
€380.
How to apply?
Choose and purchase the programme online (see "Application Weblink" below) below.
6N4370 Marketing Communications.
This course will allow you to explore the principles and practices of marketing communications, which will enable you to analyse, evaluate and critically apply marketing communication techniques, while working independently and in a supervisory capacity.
Throughout this programme, you will discover how to;
Analyse the a range of communication theories to include the impact of Integrated Marketing Communications (IMC) on corporate strategy and planning
Examine the concept of advertising to include the role of the advertising agency and the impact of relevant legislation and regulation in the context of advertising on a chosen product or service
Outline the relevant legislation, regulation and professional associations in the context of personal selling
Research sales promotion to include the difference between primary and secondary sales promotion techniques and the role of sales promotion technique in relation to Integrated Marketing Communications
Research public relations (PR) to include the various PR tools and their effectiveness in a marketing communications programme
Differentiate between issue management and crisis management to include PR strategies to respond to both
Analyse the concept of personal selling to include negotiation and sales targets and the difference between personal and non-personal forms of selling
Develop an advertising campaign to include; setting objectives, identifying target audience, determining budget and identifying appropriate message and media evaluation techniques
Evaluate the impact of recent trends and developments in direct marketing
Analyse how effective database marketing canimprovecustomer relationships to include the impact of the internet, social media and mobile communications as a direct marketing tools
Interpret the current ethical issues around the use of PR, advertising and the use of sales promotions to include the legislation and regulation governing direct marketing to include current data protection legislation.
The course 6N4370 Marketing Communications is assessed in the following ways, with the following weighting;
Project 100%
Project
A project is a response to a brief devised by the assessor. A project is usually carried out over an extended period of time. Projects may involve research, require investigation of a topic, issue or problem or may involve process such as a design task, a performance or practical activity or production of an artefact or event.
Grading
Pass 50% - 64%
Merit 65% - 70%
Distinction 80% - 100%
6N4370 Marketing Communications
What qualification will I receive?
You will be awarded a certificate 6N4370 Marketing Communications. QQI is the awarding body. Forus Training is a provider of education and training programmes and we issue certificates to learners who have reached the standard for a QQI award. The certificate you will receive on successful completion is a formal confirmation by QQI that you have demonstrated the knowledge, skill and competence required to achieve the named award. This Programme is validated by QQI and is coded 6N4370 Marketing Communications. This certificate which will be issued to you by us is an award listed on the NFQ (National Framework of Qualifications). This ensures the certificate is nationally and internationally recognised and has many potential uses; for example, for further / higher education or employment in Ireland or abroad.
Forus Training,
Castle House,
Castle Street,
Mullingar,
Co. Westmeath
N91 Y896.
t: 044 9349400
e: hello@forustraining.ie