Marketing - Digital Media
The BA (Hons) in Marketing (Digital Media) has been developed in close discussion with practitioners from the communications and marketing industry. This degree is ideal for those interested in building a career in marketing and communications within a technological skill base.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | QQI |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | QQI | Level 8 NFQ |
Duration
4 years part-time, 2 evenings per week.
Delivery
All classes will be delivered online.
Entry Requirements
The minimum entry requirements for the BA (Hons) in Marketing are:
• Leaving Certificate – Applicants must obtain a minimum of 2H5s and 4 O6s/H7s, to include Mathematics and English or another language, or
• FETAC – A full Level 5 FETAC Award (i.e. 8 modules) with at least 3 distinctions, or
• A-Levels / GCSE – Applicants must obtain a minimum of 4 GCSE passes at grade C to include Mathematics and English or another language, plus 2 A-Level passes at grade C or higher, or
• BTEC – Applicants must obtain a minimum of a BTEC National Diploma in a cognate area.
• For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.
Careers / Further progression
Career Opportunities
Graduates from this stream will have strong business knowledge and competence in marketing with digital media. They can expect to have a wide range of opportunities and should find suitable employment in the broad field of marketing focusing on specialised skills and competencies of digital media including Marketing with Digital Media roles, Brand Marketing with Digital Media, Advertising & Public Relations through Digital Media and Digital Media Consultancy.
Further information
Next Intake: September 2023
All EU nationals aged 23 years before 1st of January in the year of application are classified as ‘mature applicants’. Mature learners can apply directly to the college and will be assessed on basis of age, work experience and educational attainment as outlined in the DBS Quality Assurance Handbook (QAH).
We are now accepting applications for programmes taking place in 2023. Contact our Admissions Team for further information.
Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm
Overview
The BA (Hons) in Marketing (Digital Media) has been developed in close discussion with practitioners from the communications and marketing industry. This degree is ideal for those interested in building a career in marketing and communications within a technological skill base. It provides students with an opportunity to develop marketing skills, whilst also allowing them to develop digital media skills in an ever changing business environment.
Aims & Objectives
On completion of this programme, students should have:
• Gained a strong understanding of marketing concepts and issues
•The ability to evaluate the components of marketing with digital media and competently integrate ideas and theories
•The communication and management skills required to successfully work within digital media projects & have gained the ability to function effectively as an individual and in project teams
•An appreciation of the rapidly evolving marketing with digital media industry by developing their life-long learning skills
•An understanding of the changing face of marketing and digital media, in relation to the use and development of technology, and its impact amongst organisations and on society.
Structure
Stage 1 - A thorough understanding of the key business and marketing functions is complimented with an introduction to IT essentials. It also includes employability and personal development modules which run through the programme.
Stage 2 - Student knowledge in Marketing is further developed while students commence their study of two specialised digital modules (Digital Marketing Concepts and Digital Planning and Management).
Stage 3 - At stage 3 students focus on seven modules including Strategic Management, Marketing Research and Consumer Analysis. Amongst these modules, students will also gain knowledge and competence in two specialised digital modules (Implementing Digital Media and Website Marketing Design and Development).
All classes will be delivered online.
Stage 1
Core Modules:
Economic Perspectives
IT Essentials
Marketing Essentials
Business Context & Organisation
Maths & Stats for Business
Learning to Learn
Digital Content Creation
Stage 2
Core Modules:
Marketing Communications
Selling and Sales Management
Marketing Research
Digital Marketing Concepts
Advanced Economic Perspectives
Digital Marketing Planning & Management
Web Design and Client-Side Development
Stage 3
Core Modules:
Consumer Behaviour
Strategic Marketing
Services Marketing
International Marketing
Creativity, Innovation & Entrepreneurship
Capstone Project
Student assessment will be based on a combination of continuous assessment and end of year examinations. Continuous assessment will include essay writing, case studies, presentations, literature reviews and projects, and students will be required to work individually as well as in groups. End of year examinations are typically held in late April/early May. Year 1 subjects may also include an in-class assessment usually held in December.
Contact our Admissions Team for further information.
Email: admissions@dbs.ie
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm