Event Management with PR Online PR & Social Media Modules

Next start date: 26th February 2024.

For Future Dates, please contact Fitzwilliam Institute for next available start date.

Venue: Dublin Chamber of Commerce. 7 Clare Street, Dublin 2, D02 F902.

€1,495
• To secure your place on the course a deposit of €296.00 is required.
• The remainder €1,199.00 is due 30 days prior to the commencement of the course.
• Please note, the full course fees are inclusive of all course materials and certification costs.
We want to make education easy and enjoyable for you. At Fitzwilliam Institute, we offer a range of finance options to suit your needs.

You can buy now and pay later with humm - humm provides a simple application process, simple terms and conditions, up to 36 monthly payments. With low-interest rates.

https://www.fitzwilliaminstitutegroup.ie/book-online/step-2

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

Event Management is one of the fastest growing industries all over the world. To respond to rising sector demand for event management professionals, Fitzwilliam Institute’s highly skilled and experienced course experts have developed a dynamic, interactive, case-study based, workshop approach platform, to hone event management industry’s best skills and practice. Fitzwilliam Institute’s practical skills approach model provides you with hands-on experience from key events industry figures, enabling you to become a successful event manager.

Benefiting from over 30 years’ experience in practical skills training, Fitzwilliam Institute’s part-time evening Diploma in Event Management is one of the longest running and most successful event management courses in Ireland.

Introduction to Event Management
The Role of the Event Manager; Event Management Overview;

Event Management Budgets
Budgets: Revenue & Expenses; Preparing a Budget; Good Planning and Budgeting; Budgets: From an idea to a budget; Budget Planning: Comprehensive list of requirements;

Event Management Planning
Managing event planning Schedules; Feasibility studies; Identifying event goals and listing objectives; Event organisational charts; Duty rosters; Record keeping mechanisms; Recruitment; Reviewing event contracts and agreements; Troubleshooting event co-ordination; Creation and presentation of proposals to clients;

Co-ordinating Events
Developing creative elements; Scheduling entertainment; Site planning and inspection; Analysis and management of the registration and admission process; Providing adequate event security; Planning event protocol requirements; Coordinating event speakers with additional entertainment for maximum effect; Identifying appropriate food and beverage menus; Event contingency planning.

Event Risk Management
Budgeting; Forecasting expenditure; Compiling and understanding event contracts; Managing Health and Safety; Event risk assessment; Copyright and trademark considerations; Event ethical practice;

Marketing the Event
The Mixes (marketing and promotions); The marketing plan; SWOT; Target market; Segmentation; Positioning and key messages; Competition; Strategy; Inbound Marketing; Outbound Marketing; Channels; Measurement;

Sponsorship
Introduction to the principals of sponsorship; How sponsorship fits into the marketing strategy and practical engagement for the sponsor; Preparing your sponsorship property for sale; Identifying and researching prospects;
Getting your foot in the door; Top Tips for your sponsorship campaign; Guidelines for the proposal;

Corporate Event Management
Corporate events integration; Organising local and global corporate events; Corporate event types; Events as corporate motivators; Managing important corporate events; Developing corporate events; Organising corporate hospitality; Negotiating event investment returns; Managing event costs;

Festival and Outdoor Events
The event product; The event location; Cultural tourism; Festivals; Categories of festivals; Festivals in Ireland;

Charity Event Management
What is a charity event; The perception of charity organisations; The reality of charity organisations; The skills of a Charity Event Manager; Day to Day Job; Management of Volunteers; Types of charity events; The stages of charity events; Sponsorship; Marketing; Prize Solicitations; Supplier Management; Press and Publicity; Debrief;

Sports Event Management
Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organising Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies.

Government, Civic and Political Events
Planning for major social and political events; Event sponsorship; Managing VIPs; Developing major political events;

Exhibition Management
Researching markets; Resourcing the exhibition; Effective marketing strategies; Key promotional planning; Audience communication;
Event Management Evaluation and Reporting
Why evaluate and measure; Evaluation: Feedback Control Systems; Feedback from attendees; Staff de-briefings; financial records; Measurement; Event Reports;

Green Event Management
Definition of Green Event Management; Guidelines for a greener event; Principles; Benefits; Schemes to adhere to; Types of green events; Green Venues;

Public Relations
Sponsorship; Internal PR functions; Corporate image; Press and broadcast media relations; Client relationships; Internal PR; Commissioning and briefing photographers; Supplying material to the press/Getting material onto TV and radio; Organising seminars, exhibitions and conferences; Audio/visual aids; Writing skills - press releases, writing feature articles for the press; In-house journals and newsletters; Crisis management; Corporate advertising; Brochures and printing;

Online Public Relations
The Social Media Landscape; The Internet as a Media; Online PR building blocks; Social Media and PR strategy; Online Influences on Present PR Practices;

Social Media
Introduction to Social Media and Social Networking; How Social Media is transforming the way we do business; Facebook; Twitter; LinkedIn; YouTube; Instagram; Snapchat; Running a social media marketing campaign; Measuring the success of social media marketing;

Presentation Skills
Preparation and research; Speech content: Subject matter and objectives; Speech delivery and variety; Body language; Eye contact, etc.; Presentation aids e.g. visuals, etc.; Management of locations and audiences; Presentation structure.

Certification
On successful completion of this course you will receive a Professional Diploma qualification that is certified and awarded by the ICM (Institute of Commercial Management).

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised by leading industries, bodies and professions.

Course Features:
Delivered interactively by Ireland’s leading event management professionals, Fitzwilliam Institute's Diploma in Event Management course takes places in Dublin City Centre, twice a week for 12 weeks, and features:
• Over 3 months of intensive high-level corporate training with interactive modules covering all aspects of the event management lifecycle: Interpreting the Event Management Client Brief, Event Management Planning, Event Planning Documentation, Coordinating Events, Event Logistics Management, Marketing the Event, Event HR, Event Team Management, Event Budget Planning, Event Legal and Risk Management, Corporate Event Management, Festivals, Sport Event Management, etc. In addition, in-depth Public Relations, Online Public Relations and Social Media modules are included in this extensive course.
• Practical skills training delivery from leading industry professionals. All of Fitzwilliam Institute’s event management trainers are top industry professionals with many years of successful experience in a broad range of events disciplines. Fitzwilliam Institute’s event management course contains the core and vital events industry key skillset and, on completion, all of our students are industry-ready. This course also features a number of guest speakers from the events industry. As all our trainers are industry professionals, you will have direct access and resources within the industry.
• Real life event briefs. Fitzwilliam Institute’s world-class diploma in event management offers practical and specific event management skills that can be applied in real world situations - "The Apprentice" style. You will gain exposure to a broad range of event types and prepare a real life event brief, enabling you to develop your portfolio of events. The course project is aimed at providing you with the confidence and ability to take on and create events of any nature. A combination of case studies, interactive group sessions, presentations, and questions and answers allows you to gain transferrable skills and invaluable experience, in real-life situations, which will prepare you for a successful future in the industry.
• Pitch and presentation skills. Fitzwilliam Institute’s Diploma in Event Management course guides you through all of the stages of creating and planning an event, finally producing an event pitch which can be used as a template for future event management proposals. A special feature of Fitzwilliam Institute’s event management course is the time devoted to developing your pitching and presentation skills.
• Event management jobs, networking and volunteer opportunities. With over a decade of industry experience, Fitzwilliam Institute is extremely well placed within the event management industry. Event management employers are always looking for Fitzwilliam Institute's students and alumni. Our website features a comprehensive jobs and volunteer opportunities section.

Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.

Tel: (01) 283 4579
Email: info@fitzwilliaminstitutegroup.ie