Sales & Marketing

Next Start Date: 29 January 2024

EU Part-time Fees €2,100
EU Full-time Fees €2,750
International Fees €3,750

If you wish to apply for this certificate course, please email the college directly at admisssions@galwaybusinessschool.ie
T: +353 (0)91 529100

Sales and Marketing course online
The Sales and Marketing Certificate programme is a practical course that equips you with the necessary skills, tools and techniques to advance your professional and personal career through an improved understanding of the role marketing, sales and communications can play - particularly in a post-Covid world in which the behaviours of consumers have changed almost beyond recognition.

You will explore core sales, marketing and communications concepts, methods and perspectives to reflect the full role of sales and marketing, and communications in the current business environment.

Why you should study a Certificate in Sales and Marketing?
"The lecturing standard was very high, and course was very relevant to my career goals. I really enjoyed the close-knit community, and there was great support from both the other students and college staff."
Martin Ronan, GBS Graduate

This sales and marketing short course lasts for a semester. There are three distinct elements on sales, marketing and communications.

By the end of the programme you will be able to:
• Understand and apply the basic principles of sales and marketing to your own work situation
• Develop unique sales and marketing strategies and plans to help your organisation adapt and change to the new normal
• Use your new-found communication skills externally for customer engagement and internally to unite your organisation around a plan
• Motivate, coach and support a sales team and direct them towards better sales growth and conversion

With small class size, you will have lots of opportunity to network with other business professionals from Galway and across Ireland.

Who is the Certificate in Sales and Marketing for?
We appreciate that there are many different sales marketing courses in Ireland to choose from. What we like about ours is that we include one third of the time looking at communications strategies. Without the ability to connect with potential clients or colleagues, the very best sales and marketing plans fall flat.

We think you'll enjoy our course if:
• You want to be central in helping your company find new markets or sales opportunities, or new products ans services to come though the current crisis stronger than ever
• You are generally interested in developing sales and marketing strategies for your company, and you want to learn in a friendly, positive and supportive environment
• You're not from a sales and marketing background or function, but you want to make a difference in your workplace and play your part
• You need to improve your ability to manage sales, marketing and communications functions
• You want to improve your career and job prospects either within your company, or as part of a plan to skill up ready for a new opportunity.

Programme Learning Outcomes
This highly practical certificate will enable you to:
• identify the key concepts of business communications
• recognise the fundamentals of sales and marketing
• analyse the processes involved in the development of a marketing strategy
• distinguish between different concepts such as market segmentation, market targeting and positioning
• carry out effective market research
• apply the marketing mix concept to real business situations
• develop and manage strategic sales and marketing plans
• communicate those plans effectively within the business environment.

Do I actually need a sales and marketing course in Ireland?
If sales and marketing courses never appealed to you in the past, it’s time to rethink. There has never been a time in recent history where it has been more important than now to really understand marketing and sales. In a post-Covid world, no business can take for granted that their past customers will be buying from them in the future. As in every country, Ireland has been deeply affected. There has been a seismic shift in customer buying behaviours, attitudes to demand, and with so much time to stop and think, entire attitudes to sales and marketing techniques have changed.

If you’ve been putting off taking a sales and marketing short course, now is the time to go for it. And if you don’t think sales and marketing is really relevant to your job, the chances are, it probably is. Especially now.

Sales & Marketing Course Description
This semester course consists of three modules, each one earning you 10 ECTS points (i.e a total of 30 ECTS).

Business Communications (10 ECTS)
The objective of this module is to offer practical and theoretical communication skills which are of significant use in business environments and are highly transferable to all aspects of your life.
• Focus on targeting strategies and how to formulate them
• Business writing & planning
• Managing the product mix
• Effective communication

Introduction to Marketing (10 ECTS)
If you haven’t formally studied marketing before, this module will introduce you to the key marketing concepts and their application.
• Marketing Research
• Marketing Planning
• Channels of Distribution
• Brand Management

Sales Management (10 ECTS)
This module prepares you for any selling situation. You will understand the importance of scanning the environments of the organisation in-order to keep abreast of changes and adapt if necessary.
• Sales force design process
• Managing groups
• Managing sales performance
• Sales coaching

Continuous Assessment & Exam

Accrediting Body - Quality and Qualifications Ireland.
Level - National Framework of Qualifications Level 6.

Course Structure and Award
This certificate will be delivered over a semester (18 weeks, including exams).

T: 00 353 91 529 000
E: info@galwaybusinessschool.ie