Marketing
Prepare for a career as a marketing professional. The programme provides a comprehensive education in the marketing principles, core sales, analytical and communication skills required to operate successfully in the contemporary business world.
| Award Name | Degree - Honours Bachelor (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | QQI |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Honours Bachelor (Level 8 NFQ) | Major | QQI | Level 8 NFQ |
Duration
3 years
Delivery: In-class & Blended Learning
QQI FET Applicants General Information
Entry Requirements
Applicants for any Level 7 or Level 8 QQI-validated degree programme at the college may qualify for entry through their Irish Leaving Certificate or other international qualifications as follows:
• Leaving Certificate: the candidate must have obtained a minimum of grade H5 or above in two higher-level subjects together with a minimum of grade O6/H7 in four other subjects. A minimum of grade O6/H7 must be obtained in a language. A grade O6/H7 must be obtained in Mathematics.
• Pre-2017 Leaving Certificate Grading Scheme: the candidate must have obtained a minimum of grade C3 in at least two higher-level papers together with a minimum of four grade D3s in ordinary level subjects which must include Mathematics and a language.
• A-Level/GCSE: the candidate must have obtained a minimum of grade C or higher in at least two A-Level papers, together with a minimum of four GCSEs which must include Mathematics and a language.
• BTEC: the candidate must have obtained a minimum of a BTEC National Diploma in which four distinctions are required.
• Leaving Certificate Applied Programme (LCAP): the College does not recognise LCAP subjects as meeting its minimum entry requirements. However, if combined with a Grade 2 in any QQI certificate course, applicants may apply for any undergraduate course in the college.
ENGLISH LANGUAGE REQUIREMENTS:
If English is not your first language, you must provide evidence that you will be able to study at degree level English. Applicants for whom English is a second language are required to meet the following minimum requirements (or equivalent):
• Common European Framework B2+
• IELTS6.0
We offer a free online English test which can be taken during the admissions process.
Careers / Further progression
EMPLOYMENT OPPORTUNITIES
Graduates with a Bachelor of Arts (Hons) in Marketing degree are qualified to pursue a career in practically any area of business, including:
• Digital Marketing Agencies.
• Multi National Organisations
• Social Media & Advertising agencies
• Small Medium Enterprises.
• The Public Sector.
Previous Graduates are Employed in:
• State Street
• OraclE
• Digg
• Air BnB
• Google
Further information
Next Intake: Enrolling now for September 2023 and February 2024 intakes.
Mature applicants are welcome and can discuss entry based on professional work experience and academic qualifications with our Admissions Manager.
Fees: €4,900 Irish & EU Students €6,800 International Students
HOW TO APPLY?
Apply by clicking our Apply for September or Apply for February button online. (View course webpage - URL link below)
During your application process you will be asked to supply certain documents:
WHAT IS THIS COURSE?
The BA (Honours) in Marketing prepares students for a career as a marketing professional. The programme will provide students with a solid foundation in the principles of integrated marketing concepts and strategies.
A comprehensive education in digital and analytical skills will equip the learners with the ability to develop strategic marketing plans and situational audits for organisations. The marketplace is constantly evolving, and learners will learn the skills necessary to employ a methodical and critical approach to business challenges. They will be able to strategise the correct marketing mix to influence competitive advantage or defend against threats.
The programme provides students with required marketing skills, including the capability to participate creatively, collaboratively and responsibly in teams. Consolidate the fundamental elements of marketing alongside finance, accountancy, law and management and how they are inter-related in order to enable effective strategic business decisions. Learners will have the ability to identify marketing challenges and develop and communicate solutions effectively across written, oral and digital media.
COURSE OVERVIEW
The aim of our BA (Hons) in Marketing programme is to provide a solid foundation for students to become effective marketing professionals within a contemporary business environment. The programme will inspire participants to see the possibilities open to a business organisation of an effective implementation of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these. It provides a comprehensive education in the digital and analytical skills that businesses need across a spectrum of marketing and sales practices. The role of the marketing professional is placed within the broader business context and is delivered through a range of business relevant modules.
Stage 1 - Semester 1
Introduction to Financial Accounting
Information Systems in Business
Introduction to Marketing Perspectives
Global Organisations & HRM
Introduction to Economics
Learning to Learn
Stage 1 - Semester 2
Financial Accounting
Introduction to Statistics and Data Analytics
Marketing Tools and Analysis
Organisational Behaviour
Leadership and Management
Legal Issues in Business
Stage 2 - Semester 3
Consumer Behaviour
Global Marketing
Introduction to Digital Concepts
Introduction to eCommerce and eBusiness
Management
Employability & Enterprise Skills
Stage 2 - Semester 4
Managerial and Decision Economics
Management in Practice
Legal Issues in Marketing
Marketing Data Analysis
Marketing Communications & CRM
Sales, Advertising & PR
Stage 3 - Semester 5
Applied Project 1
Strategic Management
Marketing Contexts
Services Marketing
Innovative Marketing
Brand Management
Stage 3 - Semester 6
Applied Project 2
Strategic Management in Practice
Marketing Channel Management: Etail , Retail
Implementation of Digital Strategies
Entrepeneurship
Leadership Ethics and Corporate Social Governance
Teaching & Assessment
The programme teaching and learning strategy is designed to allow the learner to progress through the theoretical and practical concepts in an orderly and logical fashion. The assessment strategy is planned to ensure practical application of the core principles of the module and facilitates feedback, which underpins the overall learning experience.
The primary purpose of Independent College Dublin’s strategy is that teaching and assessment support learning. In addition, assessment supports standards based on appropriate learning outcomes. The programme teaching and assessment strategy is informed by the QQI Business Award Standards. The programme learning outcomes (PLO), the module learning outcomes (MLO), and the graduate attributes also inform this process.
Throughout the programme, learners will experience a varied range of teaching and learning strategies, which are selectively chosen, based on level, module content and suitability to assessment. Most modules will primarily be delivered through a mix of lectures and practical workshops, with tutorials in place to support where necessary. Typically, material will be presented during lectures and workshops, with supporting documentation available via Moodle to learners.
It is envisaged that the learners will assimilate much of the material through problem solving and practical exercises. Emphasis will be placed on allowing the learners to examine the exercise problem descriptions and try possible solutions in the workshops. Tutorials will be used to allow the learners to get help, reinforce more difficult subject matter and provide learners with the opportunity for assistance to a specific problem.
Teaching will focus on the learner applying problem solving skills to existing programme material. Skills will be developed through a variety of mechanisms, for example:
• Integrated tutorials with industry engagement.
• Problem based learning exercises with trade practitioners.
• Co-delivering and guest lecturing on focused syllabus content.
• Application workshop sessions, diagnostic and troubleshooting skills.
• Case study analysis, review, critiquing – reflective learning and writing skills.
• Blended learning and Flipped Classroom delivery
• Online synchronous and asynchronous delivery of lecturers.
• Directed e-learning
Formative assessment will from an integral part of the learning journey or the learner with feedback being provided on the solutions to problems posed in class and through assignment being critiqued and challenged in the educational environment. This will allow for risk assessment and a continuous improvement process to become part of their solution design.
Additionally, the teaching and learning strategy is informed by the overall teaching and learning strategy of Independent College, the scheme of assessment and the module specific teaching and learning strategy.
Email admissions@independentcollege.ie
Phone +353 1 877 3903