Marketing Management
| Award Name | Level 6 Component Award (Level 6 NFQ) |
|---|---|
| NFQ Classification | Minor |
| Awarding Body | QQI |
| NFQ Level | Level 6 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Level 6 Component Award (Level 6 NFQ) | Minor | QQI | Level 6 NFQ |
Duration
Course Delivery Method: Self-Paced/Blended/Classroom.
All delivery methods include access to discussion board, online submission system and Further support is available - academic writing, study skills and Harvard referencing.
Entry Requirements
Is this course for you?
This Marketing Management Course is suitable for you if you are new to your role in management or supervisory management or if you wish to gain this valuable qualification and find a job in this sector.
Access to the Programme
Mature Applicants with relevant life and work experience are welcomed. The Course Advisor is available to meet with prospective learners to discuss and advise on the course details, career and academic opportunities and assess your suitability for the course.
Entry Criteria
Entry criteria / prerequisites Level 5 Certificate / Leaving Certificate (or equivalent) or relevant life experience detailed in a current Curriculum Vitae. Please provide details and attach a copy of either a current CV or Certificate. Learners must be a resident of Ireland / based in Ireland.
English
As this NFQ level 6 qualification is delivered through English it is necessary learners will have sufficient written English skills to complete this course. Forus Training recommends a minimum English language competency of IELTS 5.5 (or equivalent) for successful completion of this programme. If you are not sure what level of English competency you have, please contact hello@forustraining.ie and a Course Advisor will arrange for you to take an assessment.
IT Skills and Equipment Required
Basic working knowledge of computers and access to a computer with internet access is required to do the course. A PC with Windows 8 or later or a Mac with OSX 10.5 or later.
An internet connection with a speed of at least 10mbps.
The latest version of Chrome, Firefox, Edge or Safari, set to accept cookies and pop-ups.
Adobe Flash and Adobe Reader, to view content.
Word processing software, such as MS Word or Google Docs.
Some courses include video, therefore your computer must be capable of playing video and sound.
* eLearning and tutor support may vary by course, please check each course page for details.
Careers / Further progression
What are my progression routes?
This course leads to a level 6 award on the National Framework of Qualifications. Students who successfully complete this programme may use their credits towards completing a higher level of study in the area of Business/Management.
Students who successfully complete this Major Award can also use the Certificate as the basis for entry into selected courses in Third Level Colleges and Universities.
Further information
For future start dates please contact the Provider.
€380.
How to apply?
Choose and purchase the programme online (see "Application Weblink" below) below.
6N4188 Marketing Management.
Upon completion of this course Learners will know how to analyse, evaluate and critically apply marketing management principles and practice to a range of contexts, such as working independently, taking responsibility for the work of others and or to progress to higher education and training.
Throughout this programme, you will discover how to;
Demonstrate a specialised knowledge of the marketing principles and concepts and how these underpins marketing operations in a variety of industries and sectors
Appraise marketing theory and practice within the context of business-to-consumer marketing and business-to-business marketing
Evaluate the key concepts, principles and practice of product and service marketing management to include a comprehensive range of specialised marketing skills and tools
Formulate a marketing management plan using strategic planning methods, forecasting models, and cost and benefit analysis
Research the micro and macro marketing environment to identify the impact of change factors which critically affect marketing management decisions
Appraise marketing management analysis models and their application within the context of building competitive advantage within the marketing environment
Diagnose marketing management segmentation strategies for the consumer and organisational market so that marketing objectives can be achieved
Assess the impact of the marketing mix on an organisation and how a organisation can respond to a variety of market situations over the life cycle of a product or service utilising tools and techniques within the marketing mix
Evaluate the role of integrated marketing communications within the context of advertising and promotion creativity and design so that marketing management can apply and transfer advances in technology to reach and secure specific target markets
Advocate an international marketing perspective by exploring how a global marketing approach can benefit an organisation in the supply of services and products to international markets
Evaluate the impact of cause related marketing on marketing management decisions
Review a chosen organisation’s corporate social responsibility policy to include the impact of current ethical issues on marketing decision making
Evaluate own learning to include assisting others in identifying learning needs
Value the engagement with others within a marketing management environment so that the ability to work independently or in a supervisory capacity can be achieved.
The course 6N4188 Marketing Management is assessed in the following ways, with the following weighting;
Project 60%
Examination - Theory 40%
Project
A project is a response to a brief devised by the assessor. A project is usually carried out over an extended period of time. Projects may involve research, require investigation of a topic, issue or problem or may involve process such as a design task, a performance or practical activity or production of an artefact or event.
Examination - Theory
An examination provides a means of assessing a learner's ability to recall and apply knowledge, skills and understanding within a set period of time and under clearly specified conditions.
Grading
Pass 50% - 64%
Merit 65% - 70%
Distinction 80% - 100%
6N4188 Marketing Management
What qualification will I receive?
You will be awarded a certificate 6N4188 Marketing Management. QQI is the awarding body. Forus Training is a provider of education and training programmes and we issue certificates to learners who have reached the standard for a QQI award. The certificate you will receive on successful completion is a formal confirmation by QQI that you have demonstrated the knowledge, skill and competence required to achieve the named award. This Programme is validated by QQI and is coded 6N4188 Marketing Management. This certificate which will be issued to you by us is an award listed on the NFQ (National Framework of Qualifications). This ensures the certificate is nationally and internationally recognised and has many potential uses; for example, for further / higher education or employment in Ireland or abroad.
Forus Training,
Castle House,
Castle Street,
Mullingar,
Co. Westmeath
N91 Y896.
t: 044 9349400
e: hello@forustraining.ie